This course teaches the concept, methods and tactics to rank highly on Search Engine Result Pages a.k.a. Search Engine Optimization (SEO). The curriculum imparts skills needed to optimize websites such that they can rank prominently on Search Engines when users search for products and services.
Duration
This course teaches the concept, methods and tactics to rank highly on Search Engine Result Pages a.k.a. Search Engine Optimization (SEO). The curriculum imparts skills needed to optimize websites such that they can rank prominently on Search Engines when users search for products and services.
Course Summary
Learn how to rank your website on Page 1 of Google with Search Engine Optimization
This instructor-led training course equips participants with the know-how in leveraging Search Engines to drive website traffic and generate leads for the business. It teaches how to plan and execute SEO strategies that lead to higher ranking on Search Engines like Google, Bing and Yahoo.
At a broad level, course topics cover –
SEO Concepts and Keyword Research
Essential factors for optimizing a Website for Search Engines
How to build website authority & popularity to rank higher
Measuring and Monitoring SEO efforts with tools
Each topic unit is accompanied with activities to enable Learners to practice, retain and recall the learning.
Learning Outcomes of the Training
At the end of course, Learners will be able to:
Understand Search Engines & Ranking Concepts
Learn How to perform Keyword Research
Know SEO Best Practices to incorporate on a Website
Understand Off-Page Optimization and implementation method
Analyze & Monitor SEO progress using free tools
We are a Singapore based agency providing online marketing and web design services to SMEs and small businesses. We enable businesses with smart marketing methods.
That provide high ROI with long term benefits. We help build and manage the web presence of our clients that serves as a means to attract visitors and convert prospects to customers.
This 5-day programme addresses these gaps and provides business owners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective digital marketing plan.
Become proficient in launching successful digital campaigns from ideation (persona, strategy) to omni-channel implementation (Google ads, Facebook ads, SEO… etc.) to data-driven optimisation (experiments, analytics).
The course also covers conversion tracking with the Facebook pixel, and retargeting users who have previously interacted with your brand's page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts
This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.
Digital marketing is a broad topic and can be confusing for business leaders. This series simplifies all the concepts of digital marketing into a cohesive guide that helps business navigate its many often technical subjects and understand how incorporate them into the business fabric.
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