This course teaches the concept, methods and tactics to rank highly on Search Engine Result Pages a.k.a. Search Engine Optimization (SEO). The curriculum imparts skills needed to optimize websites such that they can rank prominently on Search Engines when users search for products and services.
Duration
This course teaches the concept, methods and tactics to rank highly on Search Engine Result Pages a.k.a. Search Engine Optimization (SEO). The curriculum imparts skills needed to optimize websites such that they can rank prominently on Search Engines when users search for products and services.
Course Summary
Learn how to rank your website on Page 1 of Google with Search Engine Optimization
This instructor-led training course equips participants with the know-how in leveraging Search Engines to drive website traffic and generate leads for the business. It teaches how to plan and execute SEO strategies that lead to higher ranking on Search Engines like Google, Bing and Yahoo.
At a broad level, course topics cover –
SEO Concepts and Keyword Research
Essential factors for optimizing a Website for Search Engines
How to build website authority & popularity to rank higher
Measuring and Monitoring SEO efforts with tools
Each topic unit is accompanied with activities to enable Learners to practice, retain and recall the learning.
Learning Outcomes of the Training
At the end of course, Learners will be able to:
Understand Search Engines & Ranking Concepts
Learn How to perform Keyword Research
Know SEO Best Practices to incorporate on a Website
Understand Off-Page Optimization and implementation method
Analyze & Monitor SEO progress using free tools
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