Learn Search Engine Optimization (SEO)

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Learn Search Engine Optimization (SEO) course is offered by ICEEL. Learn Search Engine Optimization – SEO in few easy steps and in few hours course with us.

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Course Details

Learn Search Engine Optimization – SEO in few easy steps and in few hours course with us.

 

Course content of SEO is as under:

(Module 1)

Basics of Search Engine Optimization (SEO)

  • What is SEO and how SEO can help increase your business?

  • Basics of Internet & Search Engine

  • Page Rank and Its Importance

  • Understanding the SERP

  • Workflow of search engine works

  • On page SEO and Off page SE

  • What is Black hat SEO and what is white hat SEO?

  • Using Search Operators

  • How search engine works?

  • Search engines Basics and what is directory?

  • Google Search Engine Algorithms, Architecture

  • Algorithm Updates and Alexa ran

  • Google Web Masters Tools

 

(Module 2)

Keywords Research and Keywords Analysis

  • How to do Business Research?

  • Different types of Keywords

  • Methodologies used in Keyword Research

  • Keywords Analysis Tools

  • Adwords Tool / Search Insights / Suggest

  • Analysis of Competitor

  • How to find good keywords

  • Localized Keywords Research

  • Language Based Keywords

 

(Module 3)

Onsite Optimization

  • Onsite Optimization Basics

  • Domain Names and SEO

  • Creating Filenames in Site

  • Optimization of Title Tag, Meta Tags, anchor links, Header, footer, Image Tag …

  • SEO Copywriting

  • Snippets Creation

  • Frames / Frames affect on SEO

  • How to create txt, xml sitemaps and Sitemap Generation Tools

  • What is Robot.txt and how to make it?

  • Guidelines to remove Malware

 

(Module 3)

Offsite Optimization

  • Introduction to Offsite Optimization

  • Submission to Search engines

  • Link Building & Types of Linking Methods: Free Links and Paid Links

  • Directory Submissions

  • Local Business Listing

  • How to post Classifieds ads

  • Creating forum Signatures and Commenting

  • How to Create Blogs and Blog Commenting

  • How to post Press Releases and

  • Article Submissions and Video Submissions

  • Google knowledge graph and knowledge card

 

(Module 5)

Reports and Management

  • Website Position Analysis

  • Google Analytics: Basics, Introduction, Installing ….

  • Various Reports: Visitors Reports, Geographic Reports, Traffic Sources Reports, Keywords Reports

  • Goals and Conversions

  • User Access and Reports Sharing

  • Ahmedabad Branch

    CF-10,11,12-Krishna Complex, Nr.Sarkhej-Sanand Cross Roads, Sarkhej-Sanand Highway, Opp. Symmers,Okaf, Sarkhej, Ahmedabad

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