Level 2 Award in Social Media Marketing

Course Overview

The Level 2 Award in Social Media Marketing is designed for students to learn how social media marketing is used to promote products and services. You will have weekly sessions on site as well as online resources to support your learning for the daytime classes.

Course Requirements

You must be aged 19+. You will be asked to complete an initial assessment to ensure your numeracy and literacy skills are sufficient to do well on the course. You should be working towards a minimum of level 1 for both Maths and English to commence the programme.
You must have access to a computer/laptop at home supported by Wi Fi. This is to enable access to all online materials throughout the programme via Microsoft Teams.

What you will Learn

You will learn know the characteristics of different audiences and how social media channels and platforms can be used to engage with them. Learners will create and plan social media marketing activities and draft content to promote a product or service to an audience.

Assessment

• Portfolio of evidence

Progression

The skills developed in this qualification may lead to further study, employment, or self-employment. Successful progression on to the following qualifications could be an option:

• Level 2 Certificate in Business

• Level 2 Certificate in Accounting or Bookkeeping

Career Options

The skills developed in this qualification can lead to employment in a wide range of sectors or can lead to self-employment. Employment as a Digital Marketing Assistant would be suitable career progression after successfully completing this qualification.

Mandatory Units

• Social Media Marketing