Level 2 Digital Marketing – Certificate

Course Summary

This course covers essential topics such as social media marketing, search engine optimisation (SEO), and email marketing. The course emphasises practical skills and real-world applications, enabling learners to apply their knowledge in a business context.

Completion of this certificate equips learners with the skills necessary to support digital marketing efforts in a variety of settings, preparing them for further education and entry-level roles in the digital marketing industry.

Key Topics

This course is designed for individuals interested in gaining foundational knowledge and skills in digital marketing. It is suitable for learners looking to understand key concepts and practices in areas such as social media marketing, search engine optimization (SEO), email marketing, and digital analytics.

The Level 2 Certificate in Digital Marketing covers essential topics to equip learners with the ability to create effective digital marketing campaigns and strategies. It is ideal for those aiming to pursue a career in digital marketing or enhance their existing marketing skills to meet industry demands.

This qualification is particularly beneficial for individuals looking to enter the digital marketing field, enhance their employability in marketing roles, or start their own digital marketing ventures.

Assessment

Students enrolled onto this course will be allocated an Assessor/Tutor. All units will be individually internally assessed using a range of assessment methods. Assessment will be Internally Quality Assured (IQA) and Externally Quality Assured (EQA) by the Awarding Organisation.

The different types/methods of assessment will be discussed between student and Assessor/Tutor.

Progression

Upon achieving Essential Skills qualifications, learners can choose to deepen their foundational skills or advance to higher-level qualifications within related fields. These qualifications are designed to enhance essential skills, crucial for academic and professional development.

Essential skills qualifications significantly improve employability, equipping learners with practical skills in communication, numeracy, and problem-solving. They also contribute to Continuing Professional Development (CPD), enabling individuals to maintain and enhance their professional competence.

This suite of qualifications supports lifelong learning and career progression, providing a solid foundation for both personal growth and professional success. Designed with practical application in mind, these qualifications are a valuable addition to learners’ CVs, facilitating upskilling and readiness for diverse educational and career pathways.

Essential Skills Pathway progression options include:
Essential Skills qualifications [no workplace required]:

• Functional Skills English Entry Level 3

• Functional Skills English Level 1

• Functional Skills English Level 2

• Functional Skills Mathematics Entry Level 3

• Functional Skills Mathematics Level 1

• Functional Skills Mathematics Level 2

• English for Speakers of Other Languages [ESOL] Entry Level 3

• English for Speakers of Other Languages [ESOL] Level 1

• English for Speakers of Other Languages [ESOL] Level 2

• GCSE English

• GCSE Mathematics

Entry Requirements

• Learners must achieve all 5 mandatory units to achieve this qualification.