The Digital Marketer Apprenticeship will equip students to define, design, build and implement digital campaigns across a variety of on line and social media platforms to drive customer acquisition, customer engagement and customer retention.
The Digital Marketer Apprenticeship will equip students to define, design, build and implement digital campaigns across a variety of on line and social media platforms to drive customer acquisition, customer engagement, and customer retention.
This professional apprenticeship allows access to join as an Affiliate (Professional) member of the Chartered Institute of Marketing (CIM) and as an associate member of the Chartered Institute of IT (BCS).
The number of organisations with an online presence is increasing, creating a surge of job prospects in the marketing industry. A digital marketer will typically be working as part of a team, which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign.
The course covers the following main areas:
Course Outcomes:
An apprentice completing this qualification will develop marketing skills through an understanding of social media platforms, customer service, as well as search engine optimisation, email marketing and web analytics. In addition to this, apprentices will develop their written communication skills, problem-solving and analytical skills and research skills all of which are covered by this qualification.
Apprentices will achieve:
Stanmore College was established in 1987. The College offers its students a wealth of provision, an excellent experience and top-class teaching from highly skilled staff. Based in Stanmore, Greater London, the College offers education to both young and adult learners mainly from Brent, Harrow, Hertfordshire and London.
It provides a range of vocational as well as academic provision. The College has grown within the sector by developing its higher education provision. Bespoke training is available to businesses (delivered in house or at business premises) and the College is also involved with apprenticeships.
Our focus at the College is to provide excellence in teaching and learning and an environment where all students can achieve their potential. In particular, we are committed to developing a love of learning and inspiring all learners to accomplish their personal goals whether it be university level study, career development or a new personal interest.
Typically delivered as a series of 3 x half-day workshops, our ‘Digital Marketing Strategy’ programme has participants working on producing an actual strategy document around the areas of digital marketing that will most benefit them.
Enrich yourself with a detailed understanding of how Google measures quality and what you need to do to begin building valuable organic website traffic.
When marketing your own business, social media is one of the most direct ways of talking to your target audience. You can interact with them daily, which can also feel slightly overwhelming.
This module of the CIM Foundation Certificate in Professional Digital Marketing, provides an understanding of the key concepts and terminology used in marketing.
Apply now to become a professional Digital Marketing Expert.
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