Level 3 Digital Marketing Programme

What's Covered In The Course? 

Marketing Principles & The Customer Lifecycle

Having a solid foundation of the principles of marketing and transcending this knowledge into everyday work is vital for your staff's career progression. In this module, your team will gain a solid grasp of the theories of marketing and how they work in practice.

Marketing Planning & Strategy

A marketing team can’t function properly without a well-devised strategy that guides them towards achieving their goals. This module will teach your staff the skills they need to become a strategic thinker. From here, they can start planning their own marketing initiatives and deliver them, too.

Brand Development

A businesses brand should never stand still. It should constantly change to meet market demands. Here, we’ll explore the principles behind brand development and how to incorporate the concept into your business’ strategic process.

Analytics & Metrics

The analytics and metrics module looks at the importance of data within a digital marketing role. Students will understand the difference between vanity data and valuable data and work their way through various digital analytical tools.