Do you have staff who are still in the early stages of their marketing career? Are you looking to provide them with learning opportunities to move into the next stage of their career? If so, our level 3 digital marketing programme could be the perfect opportunity.
DurationWhat's Covered In The Course?
Marketing Principles & The Customer Lifecycle
Having a solid foundation of the principles of marketing and transcending this knowledge into everyday work is vital for your staff's career progression. In this module, your team will gain a solid grasp of the theories of marketing and how they work in practice.
Marketing Planning & Strategy
A marketing team can’t function properly without a well-devised strategy that guides them towards achieving their goals. This module will teach your staff the skills they need to become a strategic thinker. From here, they can start planning their own marketing initiatives and deliver them, too.
Brand Development
A businesses brand should never stand still. It should constantly change to meet market demands. Here, we’ll explore the principles behind brand development and how to incorporate the concept into your business’ strategic process.
Analytics & Metrics
The analytics and metrics module looks at the importance of data within a digital marketing role. Students will understand the difference between vanity data and valuable data and work their way through various digital analytical tools.
We provide apprenticeships in Leadership & Management and Digital Marketing. Ascento will work with you to help you optimise your levy spend, get the most out of your staff and strengthen your business.
You will learn how to set and manage budgets for Adwords campaigns, measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations.
This interactive, virtual workshop will show a lens on the digital marketing and social media areas you may need to focus on.
Our Digital Business Skills – digital marketing training program has been developed in partnership with the People 1st, National Skills Academy for Retail, and Association of Town and City Management (ATCM).
This course explains how to optimise website for search engines and what techniques are good to bring a website on first page of Google. In this course we will discuss and practically implement both on-site and off-site SEO techniques.
I have used many software tools over the years I have been in digital marketing and I do have my favorites but it's important to use the right marketing technology for the right purpose. I advise on the best tools for your business needs, resources and budget.
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