Level 6 Diploma In Professional Digital Marketing

About This Course

If you are currently involved with managing the digital marketing process, or see it as your next career step the CIM Level 6 Diploma in Professional Digital Marketing is ideal for you, as well as those who are looking to build on the knowledge gained at Professional Certificate level. The content of the course has been put together by the Chartered Institute of Marketing in conjunction with employers to ensure that those completing it gain relevant competencies for their marketing career.

Rather than focusing on theoretical aspects of digital marketing this qualification provides the many skills needed to manage the function itself – including elements include digital strategy development, optimisation of digital activities and delivering exceptional online customer experience.

Aimed at those digital marketers responsible for managing the digital marketing process, including those moving into digital marketing management positions and marketers who are looking to build on knowledge gained at certificate level.

This course includes the following modules:

• Marketing and Digital Strategy (Mandatory)

• Digital Optimisation

• Digital Customer Experience