Luxury Brand Management at INSCAPE will equip you with the basic fundamental understanding and knowledge that one needs to have if he/she aspires to work and grow in the luxury sector irrespective of the product category.
DurationLuxury Brand Management at INSCAPE will equip you with the basic fundamental understanding and knowledge that one needs to have if he/she aspires to work and grow in the luxury sector irrespective of the product category.
This course will explore the history of luxury brands (overview), concept of luxury, basic principles of managing a brand, consumer trends and attitudes, brand positioning, brand equity and tools, luxury brand operations, brand loyalties, importance of ambassador, impact of counterfeit and case studies.
By the end of the course students will develop an insight and understanding of the luxury brand world, learn to identify luxury target customers and their needs, develop an understanding of how to build target customer profiles, gained a good understanding of brand positioning and its impact on luxury brands, various methods to communicate luxury brand values and insider tips on how to perform and sustain in the luxury sector
We have been offering excellence in education by design since 1981. Offering accredited Postgraduate and Undergraduate Degrees, Diplomas and Higher Certificates in the Design, Built Environment, Business and Communication sectors.
Marketing is a critical function in business and works hand in hand with sales. Marketers work in a variety of sectors and fields and are involved in branding, research, advertising, communication, PR, digital and social media.
We live in a fast-paced, noise-saturated digital environment which means competition for a prospective customers’ attention is rife. To stand-out from the crowd, it is essential to have a savvy marketing strategy in place to increase online visibility and connect with the right audience. An ars...
Fashion Marketing course is offered by Bloemfontein Fashion Academy.
This 1-day Marketing and Sales Management programme offers insights into the world of both marketing and sales management. This practical Marketing & Sales programme is designed to logically and systematically lead delegates through ‘cherry-picked’ models, using your company as the case study ...
This Learning programme will equip learners with the skills and knowledge to market and promote the business.
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