MA (Events & Experience Management)

Events managers of the future need to be versatile and confident, managing a wide array of events in innovative ways. This degree equips you to take your place in the events industry, leading the way in events and experience management for the fast-paced creative and cultural industries.

• From immersive theatre performances to pop-up gigs, there is an increasing demand for events management skills and knowledge to bring these projects to life. The MA Events and Experience Management at Goldsmiths is a truly unique course that will focus on creative and cultural industry events experiences. Combining theoretical knowledge and practical experience, this degree is specifically aimed at enabling you to run creative events in this constantly changing environment.
• The MA Events and Experience Management at Goldsmiths is rare in its close links with the creative and cultural industries, and offering modules across multiple departments. This approach will allow anyone wishing to pursue a career in the cultural and creative industries to gain valuable and cutting edge experience and knowledge.
• You’ll benefit from close connections to the events industry throughout your time at Goldsmiths, from opportunities for practical work experience to learning from the experiences and insight of our guest speakers. Practical experience is built into the content of the course, which allows you to apply your theoretical and strategic knowledge to real events, honing your planning, organisation and marketing skills.
• You’ll work with an arts organisation or events manager to put on an event that meets their needs, and there will also be opportunities to support the running of festivals like Wilderness.

What you'll study
Compulsory modules
You'll take the following compulsory modules:

Module title Credits

• Creativity, Events, and Eventfulness 30 Credits
• The Events Experience - Theory and Design 30 credits
• Festival Management 30 Credits
• Dissertation 60 Credits

Optional modules

• You'll also take one 30-credit option module, allowing you to tailor the programme to your specific interests. This may include areas such as tourism, project management, arts management and music.

The list of modules will change on an annual basis, and recent examples have included:

Module title  Credits

• Cultural and Creative Tourism 30 credits
• Culture, Tourism and Regeneration 30 credits
• Cultural Relations and Diplomacy I: Foundations 30 credits
• Cultural Relations and Diplomacy II: Explorations 30 credits
• Entrepreneurial Modelling: From Idea to Operation 30 credits
• Interpretation, Education and Communication in the Art Museum 30 credits
• Music Management 30 credits
• Project Management 30 credits

Careers

• As a graduate from this degree you will be perfectly placed to enter the events industry as an events manager, particularly in the exciting creative and cultural sectors.

This could include:

• Working in an events role for a company or organisation
• Putting on your own events as part of marketing and branding your company
• Running events to promote and support your artistic practice

Skills

• On the programme you will develop your skills in critical thinking, teamwork, and project design and implementation. These are transferable skills that are desirable across the public and private sectors.
• In addition, practical elements are incorporated into some of the modules, which means that you gain valuable industry experience as part of the curriculum. For example: students will take part in workshops led by industry practitioners, pitch event ideas as part of the assessment programme, and receive practical learning opportunities through study visits and/or field work.
• You will also, through our close links with events professionals and organisations, get the opportunity to widen your contacts and improve your networking skills.