MA (PR & Event Management)

MA (PR & Event Management) is offered by Amity University Noida. At Amity we benchmark only against the best institutions around the world. Our faculty and senior team travel all over the globe to learn and imbibe the best practices so that we can give a solid foundation for learning.

Course Structure

1st Year
Semester 1

• Concepts of Event Planning [Core Courses]
• Introduction to Public Relations Practices [Core Courses]
• Mass Communication Theory & Practice [Core Courses]
• Visualization & Media Design [Core Courses]
• Professional & Business Communication [Communication Skills]
• Foreign Business Language
• Open Elective Courses
• Outdoor Activity Based Courses

Semester 2

• Conference [Supervised Independent Learning/ Non-Teaching Credit Courses]
• Event Production [Core Courses]
• Marketing Management [Core Courses]
• PR & Event Research [Core Courses]
• Strategic And Digital PR [Core Courses]
• Cognitive Analytics & Social Skills for Professional Development [Behavioural Science]
• Foreign Business Language
• Open Elective Courses
• Outdoor Activity Based Courses

2nd Year
Semester 3

• Summer Internship [Supervised Independent Learning/ Non-Teaching Credit Courses]
• Advertising and Promotions [Specialisation Elective Courses]
• New Venture Creation For Media Enterprisis [Specialisation Elective Courses]
• Public Relations Writing [Specialisation Elective Courses]
• Business &Corporate Communications [Core Courses]
• Digital Marketing [Core Courses]
• Event Marketing Concept [Core Courses]
• Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
• Foreign Business Language
• Open Elective Courses
• Outdoor Activity Based Courses

Semester 4

• Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
• Client Servicing and Business Development [Specialisation Elective Courses]
• Corporate Filmmaking [Specialisation Elective Courses]
• Crisis , Issue And Risk Management [Specialisation Elective Courses]
• Media, CSR & Sustainable Development [Specialisation Elective Courses]
• Foreign Business Language
• Open Elective Courses
• Outdoor Activity Based Courses