Strategic, timely and decisive communication is essential during crises. This UTS Open short course will introduce you to the how and why of crisis communication, preparing you to analyse, plan for and respond to a range of scenarios that could impact your organisation.
DurationAbout this course
Organisations operate in increasingly complex environments with stakeholders tuned into 24/7 media cycles. The business landscape means that organisational crises can become front-page news in the blink of an eye.
This UTS Open short course aims to equip you with the skills to roll out effective crisis communications that aim to minimise operational, financial and reputational damage. Explore the challenges that organisations face when engaging with stakeholders during a crisis and learn to deliver strategic responses across traditional and digital communication platforms.
Through the use of crisis case studies, crisis reports and multimedia resources, you will also develop skills in analysing crisis scenarios, monitoring stakeholder sentiment and perception during crises and using research-informed crisis communication strategy and tactics.
Key benefits of this course
This course has been designed to:
Strengthen your ability to communicate with stakeholders during crises
Develop your skills in using research-informed crisis communication strategy and tactics
Equip you with practical and industry-ready skills to analyse real-world crises
Immerse you in the latest thinking and approaches in the role that communication plays in crisis response.
UTS is the top-ranked young university in Australia. Our vision is to be a leading public university of technology recognised for our global impact. We’re known for our innovative teaching. We’re committed to practical innovation and research that benefits industry and society.
We believe in social change to create a more just and equal world. UTS acknowledges the Gadigal People of the Eora Nation and the Boorooberongal People of the Dharug Nation.
Upon whose ancestral lands our campuses now stand. We would also like to pay respect to the Elders both past and present, acknowledging them as the traditional custodians of knowledge for these lands.
Our Crisis Management Foundations Training aims to develop a consistent level of knowledge, skills and preparedness among your organisation’s designated crisis and incident managers.
Leaders at all levels face increasing pressures around performance, return on investment and efficiency. A crisis or disaster can derail even best-laid plans and cause permanent economic and reputational damage.
The course covers crises from a public, legal, operational and internal perspective and will apply a range of case studies to the crisis management function
Crisis situations can cause businesses to fail or incur severe reputational damage. This course will provide a view of what it means to be a leader during a crisis situation, leveraging case studies, relevant literature, and other relevant learning activities.
A professional crisis can strike at any time and in any number of ways. How you manage the crisis will determine whether it becomes a major setback for your organisation or a potential opportunity.
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