Managing Crisis Communication

About this course

Organisations operate in increasingly complex environments with stakeholders tuned into 24/7 media cycles. The business landscape means that organisational crises can become front-page news in the blink of an eye.

This UTS Open short course aims to equip you with the skills to roll out effective crisis communications that aim to minimise operational, financial and reputational damage. Explore the challenges that organisations face when engaging with stakeholders during a crisis and learn to deliver strategic responses across traditional and digital communication platforms.

Through the use of crisis case studies, crisis reports and multimedia resources, you will also develop skills in analysing crisis scenarios, monitoring stakeholder sentiment and perception during crises and using research-informed crisis communication strategy and tactics.

Key benefits of this course

This course has been designed to:

• Strengthen your ability to communicate with stakeholders during crises

• Develop your skills in using research-informed crisis communication strategy and tactics

• Equip you with practical and industry-ready skills to analyse real-world crises

• Immerse you in the latest thinking and approaches in the role that communication plays in crisis response.