Marketing and Advertising Strategies for Small Business

This course covers the first and second steps in the series of our 'Fashion Buying & Merchandising' short courses. Once you've completed this course you might consider moving onto our advanced level courses, 'Fashion Buying & Merchandising: Advanced' or Range Building and WSSI Creation & Interpreta...

Effective Marketing is really important in today's rapidly changing business environment. With greater competition and higher expectations from customers: Marketing must be a priority for all organisations whatever industry or size.

All our marketing courses and workshops are tailored to each organisation’s needs. Past clients have always been impressed with how successfully they are able to apply the skills they have learnt either to their individual jobs or to the business as a whole.

The course examines how businesses create value for customers and how marketing function and its major elements (product policy, channels of distribution, pricing and communications) contributes to the development of value, organisational strategy and performance.

This certification has been designed by Berkeleyme. The objective of this Strategic Marketing Certification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.