Marketing And Communication

Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding creative solutions to customer problems.

Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context.

The Certificate IV in Marketing & Communication will challenge your creative and analytical mind to understand the marketing concept, develop customer knowledge and improve product promotion strategies. You will be able to explore career opportunities such as a marketing coordinator or market resea...

This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area.

This short course is designed to give you a very practical understanding of how market research is conducted and managed. You will learn the stages of market research – from identifying market research requirements in an organisation, developing a documented market research plan to describe its s...