The program is designed to insure all students master all aspects of marketing and public relations, which include advertising, branding, and corporate communications.
DurationThe program is designed to insure all students master all aspects of marketing and public relations, which include advertising, branding, and corporate communications.
Students will study and evaluate the effectiveness and appropriateness of marketing and public relations messages while engaging in problem analysis, strategic planning, message development, and tactical solutions.
Using both traditional and digital media students will be able to implement compelling marketing campaigns that reach customers and consumers in new and innovative ways, grow market share, and increase bottom line results.
By fulfilling the program requirements, students will have a background in the principles and practices involved in the promotion and distribution of products and services from producers through middleman to the ultimate consumer.
This program leads to entry level positions in public relations and marketing careers in business, industry, agency, government, and nonprofit sectors of society. Typical jobs includes, marketing director, public relations representative, corporate consultant, political campaign advisor, small business owner, marketing and non profit communications consultants.
Program Learning Outcomes (PLOs)
Upon completion of the Degree/Certificate program, students are able to:
The Higher Education Emergency Relief Fund authorized by the Coronavirus Aid, Relief, and Economic Security Act (CARES Act), signed into law on March 27, 2020 and funds were distributed to institutions of higher education to address the disruptions caused by COVID-19.
About LATTC
Located just south of downtown Los Angeles, Los Angeles Trade-Technical College (LATTC) is one of nine public community colleges in the Los Angeles Community College District (LACCD). Established in 1925, the college offers more than 80 career-technical programs that move students into careers in two years or less.
In addition to an unmatched selection of quality career programs, LATTC prepares students for transfer, with 18 CSU transfer degrees, and transfer guarantee programs with the University of California and local private and independent colleges and universities.
Who We Are
Located just south of downtown Los Angeles, Los Angeles Trade-Technical College (LATTC) is one of nine public community colleges in the Los Angeles Community College District (LACCD). Established in 1925, the college offers more than 80 career-technical programs that move students into careers
In two years or less. In addition to an unmatched selection of quality career programs, LATTC prepares students for transfer, with 18 CSU transfer degrees, and transfer guarantee programs with the University of California and local private and independent colleges and universities.
Mission Statement
Los Angeles Trade-Technical College advances communities through pathways to academic, career, and transfer success that empower students to achieve career technical certificates, associate degrees, transfer, and employment.
Our Vision
Los Angeles Trade-Technical College will be a premier community college recognized regionally and nationally for transforming students’ lives and their communities.
Develop your persuasive communications skills to influence public opinion and advance your career.
When we least expect it, we may be faced with managing a crisis situation that requires very special skills. How you interact with members of the media during this time of crisis is crucial.
Through this program, students learn how to prepare, write, present and create publicity materials that can be distributed via media outlets.
In the Public Relations program at Oglethorpe, you’ll develop all the skills you need to work as a PR and strategic communications professional.
Covers both principles and techniques of public relations from the management and social science
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