Marketing and Public Relations

by SAIL Education Claim Listing

This Learning programme will equip learners with the skills and knowledge to market and promote the business.

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Course Details

This Learning programme will equip learners with the skills and knowledge to market and promote the business.

PROGRAMME OUTCOMES

  • Basic concepts on marketing management
  • The internal marketing environment
  • The external marketing environment
  • Formulating a marketing strategy
  • Understanding your product
  • Understanding marketing location
  • Understanding marketing price
  • Understanding promotions
  • The role of public relations and mass communication in business
  • Formulating an integrated strategic marketing plan
  • Midrand Branch

    Midlands Office Park West, Mountain Quray Road, Midstream, Carlswald, Midrand, Johannesburg

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