Marketing And Sales Management

This 1-day Marketing and Sales Management programme offers insights into the world of both marketing and sales management. This practical Marketing & Sales programme is designed to logically and systematically lead delegates through ‘cherry-picked’ models, using your company as the case study during the sessions.

The topics stretch from an introduction to marketing and customer relationship management to the application of the marketing mix. By delivering superior value through marketing activities, you will be able to create a competitive advantage. 

This programme follows the logical and practical steps of a marketing plan, making the principles of marketing theory much easier to implement after the training.

Why Should an Individual Attend?

By delivering superior value through marketing and sales activities, you will be able to create a competitive advantage.

Outcomes

On completion of this course, you will be able to:

• Ensure that learners develop the skill to achieve organisational objectives.

• Look at the analysis, planning, implementation and control of marketing programmes designed to create, build and maintain mutually beneficial exchanges with target markets.

Program Outline

• The New Basics of Marketing

• Understanding the Basics. 8Ps & AIDCAS

• Growth Strategies, The Marketing Plan

• Positioning and Calculating ROI

• Macro & Micro Environmental Analysis to discover Issues

• Segmentation, Positioning (Value Proposition)

• Disruptive Strategy, Putting it All Together

• The World-class Sales Force Competencies of Sales Managers

• Neuroscience of persuasion & motivating the sales force to achieve targets/quotas

• Remunerating Salespeople

Who Should Attend?

• Engineers

• Architects

• Project / Construction Managers

• Quantity Surveyors

• Construction Health and Safety

• Contractors / Sub Contractors

• Executives / Senior Management

• Middle Management

• Scientists