This course introduces marketing concepts, functions, and institutions in Canadian society.
DurationThis course introduces marketing concepts, functions, and institutions in Canadian society.
It examines the influence of marketing at the macro-level in the Canadian economy and, to a lesser extent, internationally; however, marketing issues will also be analyzed with the needs and wants of Aboriginal businesses in mind at the microlevel.
The focus of this course is on marketing as a central process of the entire business or service organization. Thus, marketing will include all of the various actions of the organization that are aimed at getting a superior value to the customers.
Case studies provide real-life examples of marketing problems.
Yellowhead Tribal College is an inclusive and open learning institution in Treaty 6 territory. We provide accredited programs in a flexible, supportive academic environment that nurtures Indigenous cultures and traditions.
The college was established in 1986 by Yellowhead Tribal Council to meet the educational needs of its member nations (Alexander First Nation, Alexis Nakota Sioux Nation, O'Chiese First Nation, and Sunchild First Nation).
We now offer academic upgrading, certificates, diplomas, and post-secondary courses and degrees to all adult learners. For more information about our policies, programs, courses, and history, download our Academic Calendar 2022-2023.Please visit us in our new home at the Orange Hub (10****** St. NW, Edmonton)!
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