Marketing And Strategic Communications Extension Certificate

Marketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.

Gain practical, hands-on exposure to the latest marketing and communication strategies. Dive into tactics and best practices in the marketing field, including word of mouth marketing, social media, content marketing and integrated marketing communications. Developed and taught by industry experts, this program provides you with current, in-demand knowledge and skills to inform strategic communication plans and marketing decisions.

Learn contemporary marketing and strategic communication fundamentals by examining key principles and concepts. Gain an understanding of emerging tools and trends while exploring the role of today's marketing professional.

Experience practical learning in digital marketing research, including online research methods and tools for gathering and analyzing data, keyword search, customer profiling and database research.

Using case studies and practical real-world exercises, examine characteristics of great brands, and learn to design and execute a brand strategy and reach communication goals. Develop a strategic content marketing strategy and create effective content for target audiences via various channels, including print and web, infographics, and e-mail.

Complete seven required courses to earn your extension certificate.

• XCSP 10017 Foundations of Social Media for Business
• XMKT 20006 Marketing and Strategic Communications
• XMKT 20005 Brand Strategy
• XMKT 20004 Integrated Marketing Communications (IMC)
• XMKT 20003 Word of Mouth Marketing (WOMM)
• XMKT 20002 Digital Marketing Research
• XMKT 20001 Content Marketing Strategy