Marketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.
DurationMarketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.
Gain practical, hands-on exposure to the latest marketing and communication strategies. Dive into tactics and best practices in the marketing field, including word of mouth marketing, social media, content marketing and integrated marketing communications. Developed and taught by industry experts, this program provides you with current, in-demand knowledge and skills to inform strategic communication plans and marketing decisions.
Learn contemporary marketing and strategic communication fundamentals by examining key principles and concepts. Gain an understanding of emerging tools and trends while exploring the role of today's marketing professional.
Experience practical learning in digital marketing research, including online research methods and tools for gathering and analyzing data, keyword search, customer profiling and database research.
Using case studies and practical real-world exercises, examine characteristics of great brands, and learn to design and execute a brand strategy and reach communication goals. Develop a strategic content marketing strategy and create effective content for target audiences via various channels, including print and web, infographics, and e-mail.
Complete seven required courses to earn your extension certificate.
Mount Royal University is located in the traditional territories of the Niitsitapi (Blackfoot) and the people of the Treaty 7 region in Southern Alberta, which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina, and the Iyarhe Nakoda. The City of Calgary is also home to the Métis Nation.
Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication.
Students will look at avenues to promote a business through numerous topics including social media, traditional media, themes, marketing, advertising, desktop publishing, and incorporation of the latest technology.
In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
Take your marketing skills to the next level by thinking more strategically. Create value for both customers and organizations. Discover how you can facilitate strong customer relationships and develop effective strategy.
About Coursetakers.com
Coursetakers.com is more than a decade old course aggregator and Online course platform that helps students find courses and compare course prices from Training providers in the UAE, UK, USA, India and South Africa, by just submitting their inquiry through the website. Coursetakers also helps Institutes, Universities and Online Instructors market their courses, gain leads and get more students to enroll into their courses.
© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy
Online
USA
UK
India
UAE
South Africa
Canada
New Zealand
Australia
Malaysia
Singapore