The B.B.A. in Marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution.
The B.B.A. in Marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution.
Required Major Courses:
Goals & Outcomes:
The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing.
Georgia State University is an enterprising urban public research institution in Atlanta,
the leading cultural and economic center of the Southeast.
With six campuses throughout metro Atlanta, the university provides its world-class faculty and more than 52,000 students with unsurpassed connections to the opportunities available in one of the 21st century’s great global cities.
A national leader in graduating students from diverse backgrounds, Georgia State provides a rich experience with award-winning housing, hundreds of student clubs and organizations, and one of the most diverse student bodies in the country.
Students, faculty and alumni enjoy a unique campus personality and culture based on ambition, hard work, dedication and perseverance.
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