Marketing, B.B.A.

by Georgia State University Claim Listing

The B.B.A. in Marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution.

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Course Details

The B.B.A. in Marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution.

 

Required Major Courses:

  • MK 4010 – Marketing Metrics, Analysis and Problem Solving
  • MK 4100 – Buyer Behavior
  • MK 4200 – Marketing Research
  • MK 4900 – Marketing Strategy
  • Three additional 4000-level marketing courses

 

Goals & Outcomes:

The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing.

  • Atlanta Branch

    St. 550 33 Gilmer Street SE, Atlanta

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