Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs
DurationHave you ever thought about where the products you buy come from? Who determined the brand name? Who set the price? Why are they available on line as well at retail stores? A marketing professional made these decisions.
Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs.
We attract people from around the world who share our ideals and vision for positive change. We believe in embracing challenges and taking action.
Our students, researchers and alumni bring their unique voices to learning and discovery, shaping new ways of doing things and contributing to important conversations in topics that matter most, from human rights to global health to climate change. We are where imagination and action collide.
Our students thrive because of our strong connections with the business community. Our intimate class sizes and dynamic course offerings provide an opportunity to exchange ideas and dig deep into the issues and challenges of today’s business world.
Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.
Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.
In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession.
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored.
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
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