Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs
DurationHave you ever thought about where the products you buy come from? Who determined the brand name? Who set the price? Why are they available on line as well at retail stores? A marketing professional made these decisions.
Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs.
We attract people from around the world who share our ideals and vision for positive change. We believe in embracing challenges and taking action.
Our students, researchers and alumni bring their unique voices to learning and discovery, shaping new ways of doing things and contributing to important conversations in topics that matter most, from human rights to global health to climate change. We are where imagination and action collide.
Our students thrive because of our strong connections with the business community. Our intimate class sizes and dynamic course offerings provide an opportunity to exchange ideas and dig deep into the issues and challenges of today’s business world.
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-‐life business problems.
The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets.
Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty.
This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.
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