Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.
DurationBecome an industry specialist. Layer your previous post-secondary credential with an advanced diploma in one of business’ most creative and fast-paced fields.
Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.
In our ever-connected and global world, learn about international marketing, strategic planning, social media and consumer behaviour. Enhance your critical thinking through higher-level courses and Indigenous-focused content that provides perspective on Indigenous issues within a business context.
Experience real-world application by working with industry and community leaders. Develop skills in areas such as research, preparing communications materials, developing and implementing strategies, organizing interviews and press conferences, and coordinating events.
Marketing is a part of almost every sector and industry. Whether you wish to work for in corporate, for a non-profit or with a charitable organization, you will find marketing positions of all levels.
Find opportunities in sales, advertising, promotion, publicity, sales management, marketing management, retail management, market analysis, marketing research and new venture development.
Exceptional Learning Experiences for 60 Years
Assiniboine Community College has been providing exceptional learning experiences for 60 years. For staff and students alike, Assiniboine offers unparalleled learning environments and responds well to the demands and requirements of the Manitoba labour market.
Here, instructors follow the philosophy of ‘learn by doing,’ combining theory with hands-on learning inside classrooms, labs, kitchens, shops, fields and the college’s Sustainable Greenhouse.
We are an accredited college with the Province of Manitoba.
We offer more than 50 unique certificate, diploma and advanced credential programs across a variety of disciplines including culinary arts and hospitality, business, agriculture and environment, health and human services, trades and technology. We also deliver apprenticeship programming in a range of skilled trade disciplines.
Our Victoria Avenue East campus (Centre for Adult Learning - Brandon) and North Hill campus (Len Evans Centre for Trades and Technology, Manitoba Institute of Culinary Arts, and the Sustainable Greenhouse) are located in Brandon.
Our Parkland campus, which also includes a Centre for Adult Learning, is located in Dauphin, Manitoba. At our Winnipeg campus, we deliver our Practical Nursing program and continuing studies courses.
Assiniboine College continues to partner with dozens of communities and organizations across the province to deliver place-based education and training every year.
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored.
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-‐life business problems.
The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets.
Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty.
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