You learn how to research market conditions in local, regional, or national areas, gather information to determine potential sales of a product or service, information on competitors, prices, sales, and methods of marketing and distribution, coordinate marketing policies and programs, and more.
Why Marketing?
Marketing professionals are essential to all corporations and businesses as well as nonprofit or advertising agencies.
Our marketing courses are a great start on your career as a marketing specialist, market research analyst, marketing manager, search marketing strategist and more. If you are interested in helping businesses to find creative ways to grow, these courses are for you.
You learn how to research market conditions in local, regional, or national areas, gather information to determine potential sales of a product or service, information on competitors, prices, sales, and methods of marketing and distribution, coordinate marketing policies and programs, and more.
About the Program
You can start with these continuing education courses and later turn them into credit courses towards Level 1 Certificate, Social Media/Digital Marketing Certificate, or even Associate of Applied Science degree.
The courses will help you understand all functions of marketing, show you how these marketing functions can affect the marketing process and how they are interrelated. They prepare you for a career change or career advancement and include credits that count toward associate degrees.
These courses translate directly into requirements for many marketing and social media jobs. Social Media Marketing and Digital Marketing Analytics prepare students to enter the workforce with the latest technologies in these areas and our Curricula is project-based learning.
We develop and deliver innovative and accessible programs to meet the needs of both individual Austinites and the organizations that employ them.
We have what every company is striving for: sales and marketing working as one. Our smarketing process helps clients achieve full alignment to capitalize on more opportunities.
This course introduces students to the fundamentals of marketing including the various marketing channels, tools, concepts and terms and how each plays a critical role in marketing a product or service.
This course covers background on inclusive marketing, specific ways to reach youth and families, and details on why marketing is key when developing your inclusion strategies.
The purpose of this course is to provide participants with a framework for transforming an organization into an engaged, productive, and inclusive workforce.
Strategic Marketing for Competitive Advantage is based on Wharton’s popular MBA marketing management program, and unlike executive education programs offered elsewhere, it is taught by MBA faculty.
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