Marketing

by Durban University of Technology Claim Listing

Many confuse the term marketing with selling and advertising. Whilst both of these aspects are included in the marketing function, they account for only a part of the total marketing effort.

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Course Details

Many confuse the term marketing with selling and advertising. Whilst both of these aspects are included in the marketing function, they account for only a part of the total marketing effort.

 

Marketing is the business discipline responsible for:

  • Identifying the people who make up a market.

  • Analysing and identifying the wants and needs of these people.

  • Planning the development of appropriate products or services that will satisfy these wants and needs.

  • Determining the most effective way to price, promote and distribute the product or service developed.

 

Marketing personnel are responsible for:

  • Planning the marketing programme.

  • Implementing the programme.

  • Evaluating the performance of the programme.

  • Berea Branch

    41/43 M L Sultan Rd, Greyville, Berea, Durban
  • Scottsville Branch

    19 Aberfeldy Street, Scottsville, Pietermaritzburg

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