Studying marketing at RMIT combines opportunities to work on industry-based projects with your natural curiosity for what makes people tick
DurationStudying marketing at RMIT combines opportunities to work on industry-based projects with your natural curiosity for what makes people tick.
You need to be able to deal with uncertainty, tackle challenges that don’t have just one right answer, and be able to communicate effectively. At RMIT, we'll take that passion and combine it with your creativity, analytical skills and specialist business knowledge.
You'll also benefit from innovative and industry-relevant courses, inspiring teachers and guest speakers from industry to help develop practical skills and knowledge that employers need and value.
RMIT was established in 1887 as the Working Men’s College with the aim of bringing education to the working people of Melbourne.
RMIT at a Glance:
Our teaching, learning and research programs are continually updated so that students, staff and graduates are equipped to meet the challenges of the 21st century.
At the same time, we have not forgotten our past as one of Australia’s original educational institutions, and we have remained true to our original philosophy.
Since 1887, our inner-city campus has been a vital part of the City of Melbourne, from the 1880s boom through world wars, the Great Depression and renewed prosperity during the second half of the 20th century.
RMIT was awarded royal patronage by Queen Elizabeth II for its educational service to the Commonwealth and contribution to the war effort, and RMIT remains the only higher education institution in Australia with the right to use the prefix “Royal” and the Monarchy's coat of arms.
During the 1990s, the institution gained university status and developed campuses in Bundoora and Brunswick in the city's northern suburbs, and later in Ho Chi Minh City and Hanoi in Vietnam.
In 2013, RMIT opened a research and industry collaboration centre in Barcelona, Spain. With significant teaching partnerships in Asia and Europe, as well as research and industry partnerships on every continent, RMIT has a strong global presence.
Marketing is a powerful business tool used to help you better understand your consumer and sales landscape. It includes every element of how you communicate your business, product or service, whether you work for a corporation, government or for yourself, in a B2B or B2C context.
Develop your skills in the dynamic and creative exciting Marketing and Communications industry. This program will provide you with in-depth knowledge into marketing strategies, social media, and leadership – providing you with the tools to succeed in this highly lucrative field.
This course has been designed to introduce its students to the fundamental concepts behind marketing and communications.
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts
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