Marketing

Overview:

Discover how business and creativity collide as you develop fundamental skills in communications, marketing, business development, project management and more.

Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty.

You’ll also learn about the complete customer journey and how it’s supported across traditional and digital marketing tools and technology.

You'll finish the program with a capstone course that enables you to apply your abilities in a work-integrated learning project, further developing critical thinking, communication, collaboration and organizational capabilities.

When you graduate, you will be ready to enter the field as a marketing or communications assistant, marketing coordinator, social media specialist, or event coordinator.

You’ll have up to five years to complete this certificate.

When you complete this program, you have the opportunity to ladder into higher credentials at SAIT. Up to 24 credits from this certificate can be applied to our Business Administration diploma or Bachelor of Business Administration programs (varies by major).

Both programs have additional admission requirements and your timeline to complete a diploma or degree begins when you start the first certificate course.

Is this the right program for me?

To achieve success in this program, students should:

• Be proactive, independent, and resourceful

• Have strong written and oral communication skills

• Be prepared to work in teams

• Be proficient in the use of a Windows-based computer and Microsoft Office software

• Spend 9-12 hours per week on each course, including in-class hours

• Actively participate in all classes and activities

• Become familiar with and adhere to SAIT’s academic policies.

• Be ready for a challenge and committed to keeping yourself on schedule

Also, students who are engaged and take advantage of SAIT services and resources usually experience more success in SAIT’s programs.

Credentials:

After successfully completing this program, graduates will receive a SAIT Marketing certificate.