The curriculum includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relat
DurationMarketing programs prepare individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.
The curriculum includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
The Technical College System of Georgia (TCSG) oversees the state’s technical colleges, adult literacy programs, and a host of economic and workforce development programs.
The Technical College System of Georgia provides a unified system of technical education, adult education, and customized business and industry training through programs that use the best available technology and offer easy access to lifelong education and training for all adult Georgians and corporate citizens.
TCSG Mission
The mission of the Technical College System of Georgia is to build a well-educated, globally competitive workforce through technical education, adult education, and customized training for Georgia’s businesses and industries.
TCSG Vision
The Technical College System of Georgia will enhance the economic well-being of Georgia citizens by providing state-of-the-art technical education that prepares students to seamlessly transition into Georgia’s workforce.
The purpose of this course is to provide participants with a framework for transforming an organization into an engaged, productive, and inclusive workforce.
Strategic Marketing for Competitive Advantage is based on Wharton’s popular MBA marketing management program, and unlike executive education programs offered elsewhere, it is taught by MBA faculty.
You have a great website, which is a good marketing tool, but unless people know where to find you they don’t know you exist. We have created an online program that simplifies the process of what you need to do from the smallest to larger budgets to go from grass roots to international.
Every telemarketing workshop teaches the account executives the skills needed to develop a relationship. They will learn the listening skills needed to wait for every answer, and learn to hear what the triggers are that are needed to close.
Students will become familiar with marketing operations, content development, social media tools, practices and metrics, and evaluate how they are used to create effective sales and marketing campaigns.
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