The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets.
The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets. The Marketing program also focuses on how businesses develop traditional and digital marketing strategies, identify and target prospective customers, pricing and distribution strategies, expand into new markets, and reach consumers through websites, social media, paid advertising and more. The Honours BCom (option in Marketing) is available in CO-OP and French immersion.
Everyone who joins the tight-knit community that makes up our management school is immediately engaged in the business of building a better Canada.
Our students are fully immersed in a learning experience that goes beyond the classroom and takes them out into the practical world, where they benefit from working with partners to make a real impact in their world.
This exposure prepares our students to become a new generation of leaders ready to apply their learning to the world around them.
Our faculty devotes themselves to conducting leading-edge research that produces the insights and ideas that we use to shape our unique curriculum.
Our staff is committed to providing the support that makes all this important work possible, united by a shared belief that better business means a better Canada, and that a better Canada means a better world.
Our Vision:
A greener, healthier, happier, wealthier Canada for all.
Our Mission:
To empower current and future societal leaders with the knowledge and tools to influence smarter decisions about policy and practice to create a better Canada.
What Sets Us Apart:
Telfer takes a results-oriented approach to the realization of a Better Canada. The research and data analysis we do generates the very same knowledge that we share with our students and with key constituencies in Canada and around the world.
Telfer is driven by a passion for delivering positive societal outcomes in line with what we value: people, the planet, and profit. We measure our success in terms of how our actions align with macro, societal outcomes.
We educate our students, through course work and work experience to become better decision-makers. We share knowledge with current decision-makers to inform their policy choices, as well as illuminate the potential impacts of their options.
While other business schools concentrate on building capital, at Telfer, we are devoted to building a better world.
Profit and growth, customer engagement and retention, brand awareness you know that marketing plays a critical role in the world of business. We can teach you how to ensure business success as a media-savvy, consumer-focused marketer.
This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age.
Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs
Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.
Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.
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