The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets.
The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets. The Marketing program also focuses on how businesses develop traditional and digital marketing strategies, identify and target prospective customers, pricing and distribution strategies, expand into new markets, and reach consumers through websites, social media, paid advertising and more. The Honours BCom (option in Marketing) is available in CO-OP and French immersion.
Everyone who joins the tight-knit community that makes up our management school is immediately engaged in the business of building a better Canada.
Our students are fully immersed in a learning experience that goes beyond the classroom and takes them out into the practical world, where they benefit from working with partners to make a real impact in their world.
This exposure prepares our students to become a new generation of leaders ready to apply their learning to the world around them.
Our faculty devotes themselves to conducting leading-edge research that produces the insights and ideas that we use to shape our unique curriculum.
Our staff is committed to providing the support that makes all this important work possible, united by a shared belief that better business means a better Canada, and that a better Canada means a better world.
Our Vision:
A greener, healthier, happier, wealthier Canada for all.
Our Mission:
To empower current and future societal leaders with the knowledge and tools to influence smarter decisions about policy and practice to create a better Canada.
What Sets Us Apart:
Telfer takes a results-oriented approach to the realization of a Better Canada. The research and data analysis we do generates the very same knowledge that we share with our students and with key constituencies in Canada and around the world.
Telfer is driven by a passion for delivering positive societal outcomes in line with what we value: people, the planet, and profit. We measure our success in terms of how our actions align with macro, societal outcomes.
We educate our students, through course work and work experience to become better decision-makers. We share knowledge with current decision-makers to inform their policy choices, as well as illuminate the potential impacts of their options.
While other business schools concentrate on building capital, at Telfer, we are devoted to building a better world.
The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-‐life business problems.
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty.
This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.
Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions.
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