Honours BCom (Option in Marketing)

by Telfer School of Management Claim Listing

The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets.

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Course Details

The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets. The Marketing program also focuses on how businesses develop traditional and digital marketing strategies, identify and target prospective customers, pricing and distribution strategies, expand into new markets, and reach consumers through websites, social media, paid advertising and more. The Honours BCom (option in Marketing) is available in CO-OP and French immersion.

  • Ottawa Branch

    Centre for Executive Leadership 99 Bank St, Suite 200, Ottawa

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