The role of marketing is to understand customers and satisfy customer needs, because without customers there can be no business.
DurationSubject Overview
During your studies in Marketing you will learn how to understand customer needs, develop value propositions to satisfy them, and then use a range of traditional and digital marketing communication tools to communicate value propositions to your target customers and other.
In the BCom, you can choose to combine courses to focus your studies in any of the following areas: advertising and communications management, services management or advanced market research.
Guest speakers and applied projects will enhance your studies and ensure an appropriate balance between theory and practice.
Popular Major Combinations With Marketing Include:
Where Can Marketing Take You?
Graduates who have specialised in marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising.
We are ranked 36th of the top 100 universities worldwide for Linguistics and 68th for Modern Languages and Linguistics. Our geographic position in the Asia-Pacific and affinities with Latin America and Asia give us a unique perspective on global issues.
Study opportunities in our School include a range of Asian and European languages and cultures, and internationally leading programs in communication, applied language studies, language teaching, and linguistic theory.
A range of our courses are core components of the University's exciting degree in Global Studies.
Our School is an international community attracting students from all over the world, especially to our vibrant postgraduate programs, including our flagship MTESOL degree.
Through our teaching, we aim to prepare our students to face the challenges of global citizenship, and we encourage a wide range of experiences abroad.
Our undergraduate courses in all areas are taught by world-class researchers and we place special emphasis on nurturing early-career talent.
Much of what we teach crosses national and disciplinary boundaries and offers our students fresh perspectives on the world.
As researchers, we work translingually and transcultural. Our fieldwork in cultures, communication, languages, linguistics, and global studies takes us all around the world.
To collaborate for example with Indigenous groups in Latin America, save a threatened language in Bougainville, and understand local teaching practices in Asia.
This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment.
Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.
Market research is one of the most effective ways to provide such insights and knowledge. This course provides a hands-on approach to experience both qualitative and quantitative market research.
This course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth.
You’ll get to grips with the fundamentals of marketing research, necessary for all graduates in the marketing discipline.
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