Take your marketing skills to the next level by thinking more strategically. Create value for both customers and organizations. Discover how you can facilitate strong customer relationships and develop effective strategy.
DurationTake your marketing skills to the next level by thinking more strategically. Create value for both customers and organizations. Discover how you can facilitate strong customer relationships and develop effective strategy.
Founded in 1878, we deliver ‘The Western Experience’, an exemplary learning experience that engages the best and brightest people challenging them to meet ever-higher standards in the classroom and beyond.
We inform every dimension of a student – intellectual, social, cultural as well as physical. From our home in London, Ont., Canada, outward across every continent, Western prepares future leaders to succeed.
Our Campus
Considered Canada’s most beautiful university, Western’s main campus spans 481.2 hectares of Gothic-style buildings mixed with modern, LEED-certified structures that provide an idyllic environment for our community of scholars.
If you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning.
Marketing Management liaise and network with a range of stakeholders, customers, suppliers and partner organizations to communicate with target audiences and manage customer relationships.
You’ll “learn by doing” the kind of marketing that leads to revenue. Faster, leaner, more effective campaigns designed for measurability. Marketing across the buyer journey, from awareness to retention & expansion. Building better messaging & assets.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
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