Take your marketing skills to the next level by thinking more strategically. Create value for both customers and organizations. Discover how you can facilitate strong customer relationships and develop effective strategy.
DurationTake your marketing skills to the next level by thinking more strategically. Create value for both customers and organizations. Discover how you can facilitate strong customer relationships and develop effective strategy.
Founded in 1878, we deliver ‘The Western Experience’, an exemplary learning experience that engages the best and brightest people challenging them to meet ever-higher standards in the classroom and beyond.
We inform every dimension of a student – intellectual, social, cultural as well as physical. From our home in London, Ont., Canada, outward across every continent, Western prepares future leaders to succeed.
Our Campus
Considered Canada’s most beautiful university, Western’s main campus spans 481.2 hectares of Gothic-style buildings mixed with modern, LEED-certified structures that provide an idyllic environment for our community of scholars.
Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication.
Students will look at avenues to promote a business through numerous topics including social media, traditional media, themes, marketing, advertising, desktop publishing, and incorporation of the latest technology.
In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
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