Take your marketing skills to the next level by thinking more strategically. Create value for both customers and organizations. Discover how you can facilitate strong customer relationships and develop effective strategy.
DurationTake your marketing skills to the next level by thinking more strategically. Create value for both customers and organizations. Discover how you can facilitate strong customer relationships and develop effective strategy.
Founded in 1878, we deliver ‘The Western Experience’, an exemplary learning experience that engages the best and brightest people challenging them to meet ever-higher standards in the classroom and beyond.
We inform every dimension of a student – intellectual, social, cultural as well as physical. From our home in London, Ont., Canada, outward across every continent, Western prepares future leaders to succeed.
Our Campus
Considered Canada’s most beautiful university, Western’s main campus spans 481.2 hectares of Gothic-style buildings mixed with modern, LEED-certified structures that provide an idyllic environment for our community of scholars.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions.
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
In this program you’ll develop technical, creative and business capabilities which can lead to a career in digital marketing, graphic design, digital media publishing, website development, advertising, sales, or freelance media production.
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