As much as we'd like to, none of us start in the middle, but I can definitely accelerate your learning curve. I created The Lawyers' Marketing Academy to bring you skills I have been delivering to my clients in my marketing consulting business for many years.
DurationWelcome, I'm glad you're here. The Lawyers' Marketing Academy is the front door to all of my free and paid online resources for marketing, business development, content, social & digital media.
As much as we'd like to, none of us start in the middle, but I can definitely accelerate your learning curve. I created The Lawyers' Marketing Academy to bring you skills I have been delivering to my clients in my marketing consulting business for many years.
These are skills that will help you do what you must do to build and protect your practice and your firm today, and that is to define and differentiate yourself from others.
Whether in-person or in online training sessions, I am known as an approachable, positive, non-intimidating instructor when I work with my clients. I am also known for making the complex simple by providing the necessary tools and resources to help you focus and follow a logical path toward accomplishing your goals and serving your clients.
My goal is to blend new and existing tools and technology that will help you create the firm and practice you want and need in today's competitive environment.
I understand the big picture, not just one aspect of marketing or business development, but all of the tools that are necessary to help you create a sound, actionable, goal-oriented plan that is right for you.
I have been in sales and management in corporate America, the senior marketing professional in a mid-sized law firm with 7 offices around the world, and a business owner since 2002.
Students will become familiar with marketing operations, content development, social media tools, practices and metrics, and evaluate how they are used to create effective sales and marketing campaigns.
Florida Atlantic University's Certificate in Marketing will expand your knowledge of marketing practices, from the foundations of marketing to advanced marketing concepts.
Marketing & Public Relation Management training is offered by Cohen and Klein Consulting. Cohen & Klein Consulting, Inc. has recognized the growing need for various customized education and training in the U.S. and abroad.
Seek Social Media will work with you to create an integrated social media plan that will propel your marketing efforts and engage your customers.
The curriculum includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer rela...
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