The Marketing Design Training course focuses on helping you develop technical skill and creative artistry using applied marketing principles. You'll complete a variety of projects, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and co
The Marketing Design Training course focuses on helping you develop technical skill and creative artistry using applied marketing principles. You'll complete a variety of projects, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding.
You'll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop and Illustrator. You will build a skill set in digital image preparation and vector illustration while applying foundation design concepts in color, typography, and identity design. Hands-on projects focus on essential skills and provide you with experience in business-focused design scenarios.
What You'll Learn
Learn how to use Adobe Photoshop and Illustrator
Understand fundamental concepts of color, typography, and identity design
Complete hands-on projects to develop your skills as a marketing professional
Foster graphic design skills that can be applied in a marketing setting
How You Will Benefit
Complete a variety of projects that can be used as portfolio pieces to show potential employers and clients
Learn marketing and graphic design skills that will be useful in any number of jobs
Master Adobe Photoshop and Illustrator and use the programs for a variety of personal and professional projects
Set yourself apart from competitors by receiving a certificate upon completion
The Office of Research encourages and supports innovative interdisciplinary research, scholarship and creative activities that contribute to the physical, emotional and economic well-being of the people of Georgia, the nation and the world.
Through partnerships and collaborations, we seek to share knowledge, increase innovation and deliver the products of our research to the marketplace.
Karen Burg was named Vice President for Research in 2021. She holds the Harbor Lights Chair in Biomedical Research in the College of Veterinary Medicine and previously served as Vice President for Research at Kansas State University.
Burg was recruited to UGA in 2016 as the Harbor Lights Chair in Small Animal Studies as part of the University’s Presidential Extraordinary Research Faculty Hiring Initiative, which brought several internationally recognized scholars to campus.
At UGA, she leveraged her experiences as a member of the National Science Foundation Innovation Corps for Learning national teaching team to provide input toward UGA’s successful I-Corps site application. She has served as a member of the university’s Innovation District Task Force, the Innovation District Faculty Advisory Council, the 2025 Strategic Planning Committee and the Aspire Alliance IChange Team, which is working to enhance faculty diversity.
In 2022, Burg received the Presidential Award for Excellence in Science, Mathematics and Engineering Mentoring from President Joe Biden.
Burg’s research focuses on tissue engineering and regenerative medicine, with implications for diagnosing and treating diseases such as cancer. Her research has been supported by more than $20 million in grants, and she is the author of nearly 120 peer reviewed journal publications and the co-author of four books and nearly 40 book chapters.
She holds nine U.S. patents, one of which forms the basis of a company that uses 3D cell culture technology to model and predict how tumors will respond to cancer drugs.
Burg earned her bachelor’s degree in chemical engineering from North Carolina State University and her master’s degree and Ph.D. in bioengineering from Clemson University.
This course will examine why brands are important, the essential strategies for successfully marketing brands in today's digital economy, and how to manage and market your personal brand.
The certificate course contains lectures, discussions, and case studies involving analytical techniques that can be applied to retail and fashion business scenarios.
In the Professional Certificate in Marketing Design program, students develop skills in the in-demand software that most marketing designers needs to know.
As much as we'd like to, none of us start in the middle, but I can definitely accelerate your learning curve. I created The Lawyers' Marketing Academy to bring you skills I have been delivering to my clients in my marketing consulting business for many years.
Branding and marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgment, and a marketplace that is fast-changing.
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