In this course you will learn what makes marketing a critical activity in business growth, exploring the broad principles and practices of marketing from a practical perspective.
DurationIn this course you will learn what makes marketing a critical activity in business growth, exploring the broad principles and practices of marketing from a practical perspective.
Topics will cover basic marketing concepts, product and service development, strategic marketing planning, and how to keep pace in today's competitive market.
What You Will Learn:
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Combining innovative research, meaningful teaching and a deep sense of social responsibility
Located in Nova Scotia, Canada (Mi'kma'ki) with four campuses in Halifax and Truro, and satellite locations in Yarmouth and Saint John, New Brunswick, our broad range of academic programs attract and retain a diverse mix of incredible students, scholars, researchers and staff who work together with interdisciplinary perspective and a focus on service.
Our 13 academic Faculties expand understanding through teaching excellence and a drive for discovery that results in more than $190 million in research funding each year. As Atlantic Canada's primary research-intensive university and a member of the U15 Group of Canadian Universities, our research and innovation includes world-leading researchers working in labs, studios and in the field.
Building on our legacy of groundbreaking research and outstanding scholarship, we are focused on providing a unique, interactive and collaborative environment that supports all our students, instructors, researchers and staff to achieve excellence.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions.
Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
In this program you’ll develop technical, creative and business capabilities which can lead to a career in digital marketing, graphic design, digital media publishing, website development, advertising, sales, or freelance media production.
Building a career in marketing is an exciting journey!
Students are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business career. Students learn the strategic market planning process in both the business-to-consumer and business-to-business market areas.
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