In this course you will learn what makes marketing a critical activity in business growth, exploring the broad principles and practices of marketing from a practical perspective.
DurationIn this course you will learn what makes marketing a critical activity in business growth, exploring the broad principles and practices of marketing from a practical perspective.
Topics will cover basic marketing concepts, product and service development, strategic marketing planning, and how to keep pace in today's competitive market.
What You Will Learn:
Founded in 1818 and looking toward our third century
Combining innovative research, meaningful teaching and a deep sense of social responsibility
Located in Nova Scotia, Canada (Mi'kma'ki) with four campuses in Halifax and Truro, and satellite locations in Yarmouth and Saint John, New Brunswick, our broad range of academic programs attract and retain a diverse mix of incredible students, scholars, researchers and staff who work together with interdisciplinary perspective and a focus on service.
Our 13 academic Faculties expand understanding through teaching excellence and a drive for discovery that results in more than $190 million in research funding each year. As Atlantic Canada's primary research-intensive university and a member of the U15 Group of Canadian Universities, our research and innovation includes world-leading researchers working in labs, studios and in the field.
Building on our legacy of groundbreaking research and outstanding scholarship, we are focused on providing a unique, interactive and collaborative environment that supports all our students, instructors, researchers and staff to achieve excellence.
Clark’s marketing program provides rounded skills that meet the needs of a variety of organizations or businesses. Our curriculum is informed by industry-standard practices that prepare students for entry-level employment.
Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication.
Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
The Shop! MaRC Program is the industry’s only globally recognized credential that keeps retail individuals current on retail environments and experiences.
Creating awareness of a new initiative is one of the first steps to ensure its acceptance into an organization. The first step is to build and change management plan then sell it, or market it to key stakeholders, executives and persons who are advocates for the initiative.
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