Marketing Executive Level 4

Outline

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.

Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.

Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy.

A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:

• Managing and maintaining key marketing channels, including digital, offline and social media
• Planning and delivering tactical integrated marketing campaigns
• Managing the production and distribution of marketing materials
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
• Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
• Assisting in the achievement of brand positioning to agreed guidelines
• Organising and attending events such as conferences, seminars, receptions and exhibitions.

Assessment

It typically takes 15-21 months to complete your apprenticeship but this will vary depending on your experience and working pattern.

You will be allocated a trainer assessor and they will support you throughout your apprenticeship with regular monthly sessions again this is flexible to learner requirements.

However contact is available and encouraged outside of this time so each learner receives the help they need. The team make good use of digital platforms to support too.

End Point Assessment

The end-point assessment is synoptic and takes place at the end of the apprentice’s learning and development. The requirement is that the end-point assessment is completed within 3 months from the start of the end-point assessment period. The end point assessment is made up of the following components:

• Multiple Choice Knowledge Test
• Project Showcase
• Professional Discussion

Entry Requirements

Your organisation will have their own entry requirement and this will be identified by completing both a job and skills analysis.

All learners must achieve a level 2 in maths and English before the end point assessment or provide a certificate of prior achievement which is equivalent.