This course aims to equip small online business owners the basic knowledge of marketing so as to develop their understanding of the importance and the application of marketing concepts within an online, small business environment.
DurationThis course aims to equip small online business owners the basic knowledge of marketing so as to develop their understanding of the importance and the application of marketing concepts within an online, small business environment.
The unique feature of this course is that, rather than focusing on abstract theorizing of marketing philosophy at the multinational corporation level, it is designed to train learners to operationalise marketing concepts at the small business level.
Through a workshop style learning approach, learners will be trained to execute marketing initiatives for their own online businesses, thereby adding to the realism of the course.
In doing so, participants can apply their skills from this course to enhance their business programmes and through time, uplift their online business performance.
Business development managers, sales managers, marketing managers, and business executives operating in an e-commence environment, as well as owners of small, online businesses would benefit from this course.
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SUSS is a university with a rich heritage in inspiring lifelong education, and transforming society through applied social sciences. We develop students and alumni to be work-ready and work-adaptive, aspiring to reach their full potential, through our 3H's education philosophy – 'Head' for professional competency with applied knowledge, 'Heart' for social awareness to meet the needs of the society, and 'Habit' for passion towards lifelong learning.
We offer more than 90 undergraduate and graduate programmes, available in full- and part-time study modes which are flexible, modular and inter-disciplinary, catering to both fresh school leavers and adult learners. SUSS also offers a broad range of continuing education and training modular courses for the professional skills upgrading of Singapore's workforce.
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