This Fundamentals of Marketing training course aims to give you a thorough understanding of the key principles of marketing as an exchange process to create customer value.
DurationThis Fundamentals of Marketing training course aims to give you a thorough understanding of the key principles of marketing as an exchange process to create customer value. It will equip you with the tools to create a strategic marketing plan for your organisation using a clear planning framework.
You will learn how to carry out a marketing audit, assess the marketing environment, create marketing objectives and utilise all elements of the marketing mix to create customer value.
By the end of the training you will be able to:
At AKU Training we provide practical, engaging and practitioner-led training in Belfast, Ireland, UK and further afield. We offer a unique and varied range of training across Business & Administration, Finance & HR, Marketing and Project Management.
All our marketing courses and workshops are tailored to each organisation’s needs. Past clients have always been impressed with how successfully they are able to apply the skills they have learnt either to their individual jobs or to the business as a whole.
CIM Marketing course is offered by Belfast Met.The Belfast Business School is dedicated to ‘leading the city to work’ and offer a diverse range of relevant part time programmes delivering skills aligned to economic growth.
This certification has been designed by Berkeleyme. The objective of this Strategic Marketing Certification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.
This masterclass has been designed to provide a practical introduction to income generation. This will empower learners with the confidence, skills and resources needed to introduce and sustain successful income generation in their school.
This course provides participants with an opportunity to review their current approaches and compare these with good practices which will help them build their confidence and have a better understanding of the marketing strategy and planning framework process.
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