This Fundamentals of Marketing training course aims to give you a thorough understanding of the key principles of marketing as an exchange process to create customer value.
DurationThis Fundamentals of Marketing training course aims to give you a thorough understanding of the key principles of marketing as an exchange process to create customer value. It will equip you with the tools to create a strategic marketing plan for your organisation using a clear planning framework.
You will learn how to carry out a marketing audit, assess the marketing environment, create marketing objectives and utilise all elements of the marketing mix to create customer value.
By the end of the training you will be able to:
At AKU Training we provide practical, engaging and practitioner-led training in Belfast, Ireland, UK and further afield. We offer a unique and varied range of training across Business & Administration, Finance & HR, Marketing and Project Management.
Welcome to the Marketing Masterclass programme, our most comprehensive and complete programme yet. Learn all you need to know about how to market your business online in just 6 easy sessions.
Whether you are self-employed or running a small or medium sized enterprise (SME), marketing is a vital tool, and it can be hard to understand what we should be doing when it comes to applying it effectively.
This course covers the first and second steps in the series of our 'Fashion Buying & Merchandising' short courses. Once you've completed this course you might consider moving onto our advanced level courses, 'Fashion Buying & Merchandising: Advanced' or Range Building and WSSI Creation & Interpreta...
This one-day Fundamentals of Marketing for Business course gives participants the skills and knowledge to tackle the key marketing challenges that a firm encounter not only from day-to-day, but with a medium and long-term perspective.
The course examines how businesses create value for customers and how marketing function and its major elements (product policy, channels of distribution, pricing and communications) contributes to the development of value, organisational strategy and performance.
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