Marketing Fundamentals

This Fundamentals of Marketing training course aims to give you a thorough understanding of the key principles of marketing as an exchange process to create customer value. It will equip you with the tools to create a strategic marketing plan for your organisation using a clear planning framework.

You will learn how to carry out a marketing audit, assess the marketing environment, create marketing objectives and utilise all elements of the marketing mix to create customer value.

By the end of the training you will be able to:

• Understand the key theories and practice behind marketing
• Apply a structured framework to manage the marketing planning process
• Complete a marketing audit including analysis of macro, micro and external environments
• Set marketing objectives in line with organisational mission, vision and strategy
• Generate strategies for growth using Ansoff Matrix
• Tailor the marketing mix to create customer value and a strong value proposition
• Create, implement and monitor a tactical marketing plan
• Monitor and control progress against plan