Marketing Fundamentals Course

Course Description:

Marketing widely recognised as the most important component in the success of any business.

Marketing are strategies and tactics your business uses to promote, price, and sell products or services to its target audience. To do this optimally, one must understand the basic principles of marketing.

This learning programme will furnish you with the fundamental knowledge of how to compile a successful marketing plan for an organisation or your own small business.

Additionally, you will learn:

• Branding strategies and techniques for your organisation
• An understanding of marketing mix elements
• How to strategically align your sales message to the correct target audience
• Marketing research methodologies and best practices
• How to exam internal and external forces that influence the success of your marketing strategies

Who is this course suitable for?

• Employed individuals who would like to branch out into a marketing profession
• Small business owners who want to learn the basis of traditional marketing
• Individuals who would like a refresher marketing course
• Any individual involved in sales, PR, and advertising needing to understand marketing better
• School leavers who want to get a taste of what marketing is before undertaking further marketing studies