The Marketing and Entrepreneurship program prepares students for employment in the categories of marketing, advertising, sales, promotions and small business management.
DurationGreetings from the world of Marketing! Under the tree of the Marketing and Entrepreneurship department, you will learn the necessary tools to start operate and market a successful business.
The Marketing and Entrepreneurship program prepares students for employment in the categories of marketing, advertising, sales, promotions and small business management.
Why not study in an area that is the pulse of most businesses? Professionals in the field of marketing are the brains behind the shape of a product, the words in advertising campaigns, the positioning of a brand and the innovative ways of exchanging offerings that have value for customers, partners, and society at large.
On the other hand, many businesses are successful because of the business platform created by its founder. As a potential business owner, the entrepreneurship classes will cultivate the attributes, knowledge and skills required to encourage entrepreneurial success in a variety of industries.
Graduates of this program will receive an Associate's degree in Marketing Management with an option to specialize in Entrepreneurship, Social Media Marketing, e-Business, Professional Selling and Sports Marketing.
Admissions Requirements
Must be 16 years of age
Completion of high school or GED and submission of official transcript required to apply
Achievement of minimum program admission scores in Reading, English, and Math
Transfer of previous post-secondary credits will be determined by the Office of Enrollment Services
The strength of Atlanta rests in its citizens whose skills, values, and ethics make them a productive and competitive force. The men and women of Atlanta should be productive workers if the city and its environs are to attract new business and industry and strengthen existing companies that have enabled Atlanta to become the commercial hub of the entire Southeast.
Atlanta Technical College does not discriminate on the basis of age, race, color, national origin, sex, religion, marital status, or disability. Individuals should be provided programs and services that will enable them to develop and improve their academic skills, technical competence, and work attitudes. These attributes are necessary for job acquisition, retention, and advancement in a career that is personally satisfying, socially useful, and economically beneficial.
Atlanta Technical College believes that opportunities in technical education must include general and technical literacy, academic skills and knowledge, technical skills, and the attitudes needed to enjoy life. To obtain employment, individuals must be competitive in today’s job market, and they must possess the skills that will earn them promotions throughout their careers.
Atlanta Technical College believes that the positive results of a literate and technical competent citizenry will accelerate Atlanta’s continued appeal to existing, expanding, new, and emerging businesses and industries and will in turn contribute to the economic and social growth of individuals living and working in and around Atlanta.
This course covers background on inclusive marketing, specific ways to reach youth and families, and details on why marketing is key when developing your inclusion strategies.
The purpose of this course is to provide participants with a framework for transforming an organization into an engaged, productive, and inclusive workforce.
This course introduces students to the fundamentals of marketing including the various marketing channels, tools, concepts and terms and how each plays a critical role in marketing a product or service.
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Every telemarketing workshop teaches the account executives the skills needed to develop a relationship. They will learn the listening skills needed to wait for every answer, and learn to hear what the triggers are that are needed to close.
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