Marketing is a critical function in business and works hand in hand with sales. Marketers work in a variety of sectors and fields and are involved in branding, research, advertising, communication, PR, digital and social media.
Marketing is a critical function in business and works hand in hand with sales. Marketers work in a variety of sectors and fields and are involved in branding, research, advertising, communication, PR, digital and social media.
With the advent of the digital age, traditional marketing is evolving into the online space, with many marketers becoming more digitally savvy. The course in Marketing Management provides a full understanding of the different business functions from personnel management, sales management, entrepreneurship and business management, as well as market research, communications and PR to adequately prepare a student for this adrenaline-seeking career.
Admission Requirements
Any of the following certificates will be accepted at registration:
Learners will receive the following at each level:
The National N Diploma includes two (2) years of theory and 18-months of in-service training.
All examinations are set and administered by the Department of Higher Education and Training (DHET). The National N Diploma is issued by the DHET.
BTC is the only fully-accredited private technical college in Durban with qualifications issued by the Department of Higher Education and Training (DHET). It offers a range of accredited programmes designed by the Department of Higher Education and Training (DHET) and with exams set by the National Department of Higher Education and Training.
The campus consists of (31) lecture venues, an extensive library, 4 computer labs, modern laboratories and a team of highly skilled industry-proficient lecturers.
It offers an electric student vibe with a student recreational area and in-house cafeteria.
It is located near all transport hubs, and aptly surrounded by several student accommodation facilities and food and retail options within walking distance from the campus.
Its dynamic Student Support services focuses on Work Integrated Learning (WIL), Work Readiness and Internships for students. Wellness and the Student Health are taken care of by our campus counsellor who provides a tailored counselling service for students experiencing any form of trauma or personal challenges.
The Centre for Student Relations (CSR) is an added online support service to students, who require additional guidance academically and is an attentive customer service to all students
The BTC social and cultural calendar offers students a perfect balance to their academic curriculum with our popular Mr and Miss Berea Tech, our annual sports day, braai day and student concerts.
To obtain a National Certificate: A total of 7 subjects: 3 Fundamental and 4 Vocational subjects, of which 3 are compulsory and 1 is optional.
This programme aims to equip learners with the necessary skills for implementing marketing strategies associated with an entry level marketing job.
International Marketing training is offered by African Training Institute (ATI). African Training Institute (ATI) is an international training institution that was established to meet the ongoing needs of the African workforce in the current dynamic business environment.
Course offerings are subject to change. The College reserves the right to only offer courses that are justified by student numbers. The College reserves the right to move a programme/course offering to other campuses without prior notification.
This qualification enables learners to manage the marketing function at for-profit and non-profit organisations effectively.
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