Marketing & Marketing Management

Houston Community College’s (HCC) industry-focused Marketing program provides student-centered, up-to-date courses for career readiness.

The concepts, principles, and practical experience provided by the HCC Business Center of Excellence Marketing Program strive to meet the ever-changing and growing needs of the industry.

Students interested in marketing can choose between two options: a certificate or degree. Marketing-related courses include; Principles of Marketing, International Marketing Management, e-Commerce Marketing, Principles of Retailing, Principles of Selling, Advertising and Sales Promotion, Marketing Research and Strategies, Consumer Behavior, and more.

Five programs in the Business Center of Excellence (COE) have been awarded accreditation by the Accreditation Council for Business Schools and Programs (ACBSP). The accredited programs are Accounting, Business Administration, Business Technology, International Business, and Marketing.