Marketing Research and Analysis (Co-op and Non Co-op Version) - Graduate Certificate

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession.

The Marketing Research and Analysis program develops your skills in the design and implementation of quantitative and qualitative research projects, questionnaire design, data collection, data analysis, and the presentation of results. Experienced, industry-connected faculty prepare you to plan, conduct, and present marketing research studies - skills that are highly sought-after in the marketing research and public opinion research field.

In this program, you learn to investigate how and why people purchase or use products and services. In addition, you develop the skills to conduct marketing and public opinion research in the government, not-for-profit, and private sectors.

The Curriculum Emphasizes the Marketing Research Process Including:

• research design and project management
• questionnaire construction
• qualitative research, such as focus groups
• data collection and manipulation
• basic and intermediate statistical analysis and interpretation, and
• report writing and presentation skills

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op work term are subject to availability and academic eligibility. Please note admission to the co-op program does not guarantee a co-op placement.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, and private businesses that use marketing research.

Completion of the Marketing Research and Analysis program may allow graduates to challenge the Certified Analytics and Insights Professional designation, a certifying body for marketing researchers in Canada.

Success Factors
This Program is Well-suited for Students who:

• Possess strong interpersonal ability.
• Are well-organized and can work effectively under tight time constraints.
• Possess critical-thinking and problem-solving skills.
• Are inquisitive and have an analytical nature.
• See themselves contributing as a team member in dynamic environments.