The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
Centennial College's Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, leveraging the latest tools and analytical techniques to uncover new insights and drive businesses forward.
This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications.
Your courses will equip you with knowledge, skills, and training in leading business intelligence and marketing research technologies and tools used in the field. They will include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), Tableau (the leading data visualization software), and Excel.
Upon graduation, you'll receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada.
Over the past 50 years, Centennial College has transformed itself from a local community college to a worldly institution, with a presence in countries like China, India, South Korea and Brazil.
Our focus has always been on preparing graduates to enter the work force, while teaching our students to be leaders. We’ve worked to build lasting partnerships with local communities, while preparing our graduates to succeed globally.
Locally, we continue to offer industry-recognized full- and part-time programs at four Toronto campuses. Whether in our classrooms, our labs or the community, Centennial student experience the real world before they even graduate.
They're job-ready, and that's a fact employers have told us, as more than 94 per cent of those hiring Centennial grads are satisfied or very satisfied with their hires.
As a leader in internationalization, we’ve done extensive work teaching international students. At the same time, we are enabling more Canadian learners to have an international adventure, be it completing a semester in Spain, an internship in South Africa or a Global Citizenship learning experience in the Amazon Basin.
We believe a Centennial education is an education without borders, because the world has changed, and so have we. We’ve re-created our College, giving ourselves a unique position in the marketplace and the world.
We are now prepared for the next set of challenges: To be more innovative and entrepreneurial, to further exploit the benefits of technology, to creatively engage our employees, to build more bridges with communities and employers and to see our graduates do meaningful work and have meaningful lives.
This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age.
Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs
Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.
Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored.
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