Marketing – Research and Analytics

by Centennial College Claim Listing

The Business School will be offering a variety of delivery modes for new students in all programs.  These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends. 

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Course Details

The Business School will be offering a variety of delivery modes for new students in all programs.  These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends. 

Centennial College's Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, leveraging  the latest tools and analytical techniques to uncover new insights and drive businesses forward. 

This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications. 

Your courses will equip you with knowledge, skills, and training in leading business intelligence and marketing research technologies and tools used in the field. They will include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), Tableau (the leading data visualization software), and Excel. 

Upon graduation, you'll receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada.  

  • Toronto Branch

    941 Progress Ave, Toronto

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