The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
Centennial College's Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, leveraging the latest tools and analytical techniques to uncover new insights and drive businesses forward.
This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications.
Your courses will equip you with knowledge, skills, and training in leading business intelligence and marketing research technologies and tools used in the field. They will include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), Tableau (the leading data visualization software), and Excel.
Upon graduation, you'll receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada.
Over the past 50 years, Centennial College has transformed itself from a local community college to a worldly institution, with a presence in countries like China, India, South Korea and Brazil.
Our focus has always been on preparing graduates to enter the work force, while teaching our students to be leaders. We’ve worked to build lasting partnerships with local communities, while preparing our graduates to succeed globally.
Locally, we continue to offer industry-recognized full- and part-time programs at four Toronto campuses. Whether in our classrooms, our labs or the community, Centennial student experience the real world before they even graduate.
They're job-ready, and that's a fact employers have told us, as more than 94 per cent of those hiring Centennial grads are satisfied or very satisfied with their hires.
As a leader in internationalization, we’ve done extensive work teaching international students. At the same time, we are enabling more Canadian learners to have an international adventure, be it completing a semester in Spain, an internship in South Africa or a Global Citizenship learning experience in the Amazon Basin.
We believe a Centennial education is an education without borders, because the world has changed, and so have we. We’ve re-created our College, giving ourselves a unique position in the marketplace and the world.
We are now prepared for the next set of challenges: To be more innovative and entrepreneurial, to further exploit the benefits of technology, to creatively engage our employees, to build more bridges with communities and employers and to see our graduates do meaningful work and have meaningful lives.
In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession.
The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-‐life business problems.
The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets.
Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty.
This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.
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