Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions.
DurationMarketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions.
Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.
Technology is who we are — it’s what we do. Officially known as the Southern Alberta Institute of Technology (SAIT), we’re a community of thinkers, creators and champions leading change and reimagining the workforce of tomorrow.
In 1916, our doors opened in Calgary, Alberta, Canada with 11 students and a mandate to train veterans returning from the First World War. Over the years, we’ve matched community needs — as a hospital during the Spanish Flu pandemic and as a Royal Canadian Air Force Wireless Training School during the Second World War.
Fast forward to today and SAIT’s action-based learning, solution-focused research and industry partnerships are helping to shape the next generation of inventors, entrepreneurs and pioneers.
Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.
Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored.
In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession.
The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-‐life business problems.
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