Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions.
DurationMarketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions.
Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.
Technology is who we are — it’s what we do. Officially known as the Southern Alberta Institute of Technology (SAIT), we’re a community of thinkers, creators and champions leading change and reimagining the workforce of tomorrow.
In 1916, our doors opened in Calgary, Alberta, Canada with 11 students and a mandate to train veterans returning from the First World War. Over the years, we’ve matched community needs — as a hospital during the Spanish Flu pandemic and as a Royal Canadian Air Force Wireless Training School during the Second World War.
Fast forward to today and SAIT’s action-based learning, solution-focused research and industry partnerships are helping to shape the next generation of inventors, entrepreneurs and pioneers.
Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty.
This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.
The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets.
Enter the exciting, ever-changing world of Marketing With NAIT's Bachelor or Business Administration (BBA), your classes will have a business focus from day 1
Profit and growth, customer engagement and retention, brand awareness you know that marketing plays a critical role in the world of business. We can teach you how to ensure business success as a media-savvy, consumer-focused marketer.
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