Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions.
DurationMarketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions.
Present research methods including developments in technology-supported research are evaluated in their capacity to manage the changing landscape for marketing research in Canada. The research process is applied to address realistic marketing problems.
Technology is who we are — it’s what we do. Officially known as the Southern Alberta Institute of Technology (SAIT), we’re a community of thinkers, creators and champions leading change and reimagining the workforce of tomorrow.
In 1916, our doors opened in Calgary, Alberta, Canada with 11 students and a mandate to train veterans returning from the First World War. Over the years, we’ve matched community needs — as a hospital during the Spanish Flu pandemic and as a Royal Canadian Air Force Wireless Training School during the Second World War.
Fast forward to today and SAIT’s action-based learning, solution-focused research and industry partnerships are helping to shape the next generation of inventors, entrepreneurs and pioneers.
In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession.
The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-‐life business problems.
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty.
This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.
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