You’ll get to grips with the fundamentals of marketing research, necessary for all graduates in the marketing discipline.
After successfully completing this course, you’ll be able to:
We have a proud history as a leading land-based centre of education. However, our teaching and research extends beyond agriculture, horticulture and viticulture. As the economy of Aotearoa New Zealand has grown more diverse, so have we.
Our study programmes encompass environmental management, food, wine and beer production, business, accountancy and marketing - especially in agribusiness - science, landscape architecture, property management, tourism, sport and recreation management.
Our portfolio is broad, but we’re driven by a single-minded focus: to cultivate and nourish an environmentally sustainable future for our communities, and for the generations to come.
Our vision,
expressed through each of our learning and research disciplines, is to help you to grow intellectually, emotionally, physically and socially. This means nurturing you as an individual and fostering your unique vision and talents.
As a consequence of a Lincoln education, you'll be equipped to enhance people’s lives through their relationships with the land and land-based ecosystems and communities .
The Lincoln University Investment Plan 2023-2025
Our Facilities
We combine learning and research to cultivate vibrant connections, communication and collaboration between students, as well as nurturing a healthy relationship with the environment.
Market research is one of the most effective ways to provide such insights and knowledge. This course provides a hands-on approach to experience both qualitative and quantitative market research.
This course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth.
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
his course examines the management of brands with a strategic emphasis. It addresses the building, measurement and management of brand equity along with different branding strategies and the evaluation of brands and their lifecycles.
This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to the marketplace in a modern and dynamic environment.
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