Marketing Research

by Lincoln University Claim Listing

You’ll get to grips with the fundamentals of marketing research, necessary for all graduates in the marketing discipline.

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Course Details

What you will learn

After successfully completing this course, you’ll be able to:

  • Apply marketing research concepts and methods to a current management problem
  • Discuss the concepts, methods, and limitations of marketing research and marketing data
  • Compare and contrast the pros and cons of various research methods
  • Undertake a market research project including research question development, design and collection of primary data, and analysis, interpretation and presentation of the results.

 

  • Christchurch Branch

    Lincoln 7647,, Christchurch

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