This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.
DurationThis course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.
Participants will develop an understanding of the importance of marketing research, and through class lectures, course materials, and group and individual assignments, have the opportunity to practice the approaches and methods involved in researching markets.
Outcomes
On Completion of This Course, students will:
About Us
Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.
In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession.
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored.
The Business School will be offering a variety of delivery modes for new students in all programs.  These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.Â
Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty.
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