This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.
This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.
Participants will develop an understanding of the importance of marketing research, and through class lectures, course materials, and group and individual assignments, have the opportunity to practice the approaches and methods involved in researching markets.
Outcomes
On Completion of This Course, students will:
About Us
Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs
This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age.
Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.
Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.
In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession.
© 2025 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy