1. UK
  2. Academic
  3. Undergraduate Degree
  4. Bachelor of Marketing

Marketing Research

by The University of Winnipeg Claim Listing

This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.

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Course Details

This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.

Participants will develop an understanding of the importance of marketing research, and through class lectures, course materials, and group and individual assignments, have the opportunity to practice the approaches and methods involved in researching markets.

 

Outcomes

On Completion of This Course, students will:

  • Understand marketing research theory, statistical techniques and research applications
  • Apply qualitative and quantitative techniques and know what is required in the market research industry
  • Integrate marketing research to advertising testing, branding, public opinion, new product launching, and consumer analysis initiatives
  • Design and implement a survey project as well as a focus group project from start to finish

About Us 

  • The University of Winnipeg is a dynamic campus and a downtown hub that connects people from diverse cultures and nurtures global citizens.
  • We offer high-quality undergraduate and graduate programs including several that are unique in Western Canada: for example, a Bachelor of Arts in Human Rights, and a Master’s degree in Development Practice with a focus on Indigenous Development. Our graduates value their educational experience, as UWinnipeg is known for small class sizes, academic excellence and commitment to Indigenous inclusion.
  • The Richardson College for the Environment & Science Complex accommodates over 2,000 students, faculty, staff and visitors daily.  As one of the most innovative Science Complexes in Canada, our renowned professors, graduate and undergraduate students are researching and studying the most challenging issues we face: climate change, isotope productions and cancer tests, and pollutants in our air and lakes.  Our state-of-the-art Axworthy Health and RecPlex offers new research and student practicum opportunities in kinesiology, education and applied health. The RecPlex offers sports and recreation programs for students, Wesmen athletes and the broader community.
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  • Winnipeg Branch

    515 Portage Avenue, Winnipeg

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