This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age.
DurationThis program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age.
Students will learn how to effectively prepare, analyze, and interpret large databases and use both qualitative and quantitative tools to make strategic and sound marketing decisions.
Toronto Metropolitan University is at the intersection of mind and action. What our students learn in the classroom is enhanced by real-world knowledge and experience. We champion diversity, entrepreneurship and innovation.
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Toronto Metropolitan University has pioneered a unique experiential program called zone learning—a great complement to your courses with the opportunity to earn an additional credential on your transcript. You'll work with like-minded students from diverse disciplines and community groups.
Creative, connected and entrepreneurial—graduate education at Toronto Metropolitan University puts you at the core of what’s next. Our graduate programs are distinctive and offer an outstanding student-centred experience.
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Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.
Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored.
In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession.
The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-‐life business problems.
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