Marketing Research

by Toronto Metropolitan University Claim Listing

This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age.

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Course Details

This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age.

Students will learn how to effectively prepare, analyze, and interpret large databases and use both qualitative and quantitative tools to make strategic and sound marketing decisions.

  • Toronto Branch

    350 Victoria Street, Toronto

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