Marketing Research & Strategy

What you'll learn

• Apply market research techniques

• Learn how to effectively segment a market and target specific customer groups

• Explore the elements of the marketing mix and how to use them to create a compelling offer

• Understand the importance of market research in developing a successful marketing strategy

• Develop a marketing plan that incorporates market research, market segmentation, and the marketing mix to achieve business goals

Requirements

• Students should have a project in mind - a business that they which to apply these market research techniques to.

Description

Welcome to the Marketing Research & Strategy course, the ultimate guide for marketing students and business owners who need a marketing strategy. Our course subtitle, Segmentation, Planning and Applying the Marketing Mix, sums up what you'll learn in this comprehensive course.

Our course is designed to help you understand practical techniques used in business on a strategic level. It's perfect for those who have a business idea or want to learn more about market research. We'll cover the fundamentals of marketing, including how to conduct and structure market research, market segmentation, the marketing mix, and marketing planning.

One of the key principles of Marketing Fundamentals is to 'find out what the customer wants' and 'give it to them' - and this is where our course comes in. We will teach you different techniques to carry out research that will help you understand your customers' needs and how to use that information to improve your business performance.

Our course is unique because it is highly practical. We have included a workbook for you to fill in, so you can keep your notes organized. We encourage you to have a business or business idea in mind so that you can apply the content to something real.

The course will take approximately 2-3 hours to complete, excluding any actual research that you might do for yourself. There is a series of lectures, and the course is structured so that you can watch each lecture, fill in the workbook, complete the task, and then move on to the next lecture.

This course is not just about conducting market research on customers. It can also be used internally, on staff, to gauge happiness levels, on suppliers, and for competitor analysis. This is why it's a strategic tool that every business owner and marketing student should know.

Don't miss out on this opportunity to learn practical marketing techniques that you can use to improve your business performance. Join our Marketing Research & Strategy course today and take the first step towards becoming a marketing expert.

The course is designed to cater to a wide range of skill levels, from beginners to those with some experience in marketing and business. Whether you are starting a new business or looking to improve your existing one, this course will provide you with valuable insights and practical tools to help you succeed.

Who this course is for:

• This course is for marketing students and business owners who need a marketing strategy

• This course is for those with an interest in Market Research, Market segmentation and Marketing strategy

• Entrepreneurs, business owners, marketing professionals, and anyone interested in gaining a practical understanding of market research and analysis