Marketing Strategy In A Digital World

The world is changing. Customer demands are changing – rapidly and unforgivingly. In the new economy, where media consumption is becoming increasingly fragmented and consumers are being bombarded daily by information, the role of marketing has never been more complex:

• What does my customer value? Is my brand’s story credible and relevant?
• How much should I invest in marketing, and in what media and channels?
• Does my marketing operating model support different customer touchpoints?
• Am I gathering the right data and using the right analytics?
• How can I design and deliver a branded customer experience?
• How do I align my organization to live the brand values and consistently deliver on the brand promise?

Framed in an Asian context, this programme is designed to help senior marketers – as well as general managers with marketing responsibilities – navigate the complexities of marketing and develop innovative, integrated strategies to grow the business.

Key Benefits:

• Effectively market and brand products and services in increasingly competitive, commoditised markets
• Get up-to-date on the latest trends in consumer behaviour and the implications on marketing
• Be equipped with a framework for designing an integrated digital marketing strategy
• Understand how to draw insights from marketing analytics and make strategic decisions
• Gain insight into how organisations can nurture a highly engaged corporate culture that is both performance oriented and customer centric
• Develop strategies for building both brand leadership and market share leadership while strengthening customer intimacy