Marketing (UH6342001)

The program aims to foster innovative and responsible business executives globally (focused on marketing) in an effort to support the country’s aspirations in positioning malaysia as a global business hub. Students will be exposed to theoretical and practical learning, beyond the lecture room environment in producing a holistic business graduate with high marketing skills. 

The program develops the basic knowledge of students through exposing to various business disciplines. This goal is achieved through the offering of various aspects of knowledge in the field of business according to specialization areas that are considered crucial in the marketing world. 

The areas of expertise include management and marketing which cover the knowledge of financial, accounting, market, sales, promotion, product, human resources, cross-culture and international business policy. The offering of the program is also aimed at producing a competitive and innovative workforce as well as realizing the desire to produce excellent graduates at both domestic and global levels.

Program Specialisation Courses

• Consumer Behaviour
• Product and Brand Management
• Distribution Management
• Marketing Research
• International Marketing Management
• Marketing Management
• Sales Management
• Services Marketing
• Integrated Marketing Communication
• Digital Marketing
• Industry Engagement Program
• Industrial Training

Programme Educational Objectives (PEOs)

• Knowledgeable and technical competence in addressing contemporary business challenges.
• Effective in communication, perform well as a team player and demonstrate good leadership qualities in an organization.
• Capable to solve problems related to the field of entrepreneurship, creatively, innovatively, ethically, using numerical and technical skills, and through sustainable approach.
• Able to demonstrate entrepreneurial skills and recognise the need of lifelong learning, as well as using a broad range of information, media and technology applications for successful career advancement.

Programme Learning Outcomes (PLOs)

• Possess business knowledge across a wide range of contemporary business environment.
• Apply intellectual capabilities relevant to business challenges to create new business ideas, solutions, strategies and practices.
• Demonstrate skills in planning and organisation using tools, material, technology and procedures to enhance professional competence for sustainable business practices.
• Demonstrate interactive communication, relationship and collaborative skills to manage business team.
• Demonstrate effective communication in disseminating information using various tools and to a range of business audiences and environment.
• Apply digital technologies skills ethically for information storage, data processing, communication and problem solving in contemporary business challenges.
• Demonstrate quantitative and numerical skills to analyse the business environment.
• Demonstrate individual’s leadership to build relationship with varying degree of autonomy and accountability in business organisation.
• Demonstrate enthusiasm for independent learning and self-development with confidence self- control, proper social skills and etiquette in the business environment.
• Demonstrate creativity, grit and drive in enterprising the business.
• Demonstrate awareness and respect of ethical, social and cultural differences professionally in business practices.

STPM

• Fulfils the University General Requirements
• Obtained a minimum Grade C (GPA 2.00) at STPM level in one (1) of the subjects: Business Studies / Economics.
• Obtained a Grade E/8E in the following subject at the SPM level: Mathematics.
• Obtained minimum of Band 3 in the Malaysian University English Test (MUET).

Matriculation / foundation

• Fulfils the University General Requirements
• Obtained a minimum of Grade C (GPA 2.00) at Matriculation/Foundation level in one (1) of the subjects: Business Management / Economics.
• Obtained a Grade E/8E in the following subject at the SPM level: Mathematics.
• Obtained a minimum of Band 3 in the Malaysian University English Test (MUET).

Diploma/equivalent

• Fulfils the University General Requirements
• Obtained a Diploma or any other Equivalent Qualification Recognized by the Senate of Universiti Malaysia Sabah.
• Obtained a Grade E/8E in the following subject at the SPM level: Mathematics.
• Obtained a minimum of Band 3 in the Malaysian University English Test (MUET).

Career Prospect

• Graduates has the opportunity to involve in global, multi-national and local organization as well non-governmental and non -profitable organization to contribute in the marketing field. Graduate can venture into marketing related areas such as marketing planning, sales management, brand management, product and advertising management, retail management, public relations and publicity, services management and marketing research and analytics.