Marketing with Social Media

This course has been designed to enable learners gain insight into social media marketing plan development as a part of their overall marketing strategy, determining who should be on their team, and choosing how they will measure what is taking place.

Learners will also be able to gain knowledge about some of the major social media sites and explore how specialty sites and social media management tools can take their social media marketing to the next level.

What you will learn:

By the end of this course, you will be able to:

• Describe the value of social media to your marketing plan

• Create and launch a social media marketing plan

• Select the right resources for a social media marketing team

• Define how to use social media to build an internal community

• Use metrics to measure the impact of a social media plan

• Manage difficult social media situations

• Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter

• Decide whether a blog adds value to a social media plan

• Speak about specialty sites and social medial management tools

• Stay on top of social media trends and adjust your plan as the online world evolves

Course outline:

• What social media is

• Understanding the marketing mix

• Developing a social media plan

• Building your social media team

• Using social media to build internal communities

• Analysing your impact with metrics

• Keeping on top of the trends

• Damage control

• Using Facebook

• Using LinkedIn

• Using Twitter

• Building a blog or vlog (including using YouTube)

• Using specialty sites (e.g. Pinterest and Yammer)

• Using social media management tools

• Launching your plan