Marketing Workshop for School Business Professionals

Marketing can often be a sticky point in education but it is an area that is extremely relevant to schools.

One way to look at it is to ask yourself; do you need to:

• Attract more students to fill your school and to close the funding gap?

• Recruit and retain the best staff in a recruitment and retention crisis?

• Share positive stories about your school and engage difficult parents?

• Manage your school’s reputation online and handle communication in a crisis?

• Communicate your strengths widely and effectively while being GDPR compliant?

• Create a compelling brand and vision across a school or multi-academy trust?

• Generate income from a variety of sources such as sponsorship, donations, and grants?

If the answer is Yes to any of these questions, then our one-day marketing workshop will equip you with the knowledge and skills you need to review, adapt and develop your schools’ current marketing and communications strategy; whilst ensuring it works in tandem with the strategic aims of the school.

Plus, this training is underpinned by the ISBL Professional Standards.

What will I learn?

How to understand and meet the needs of key stakeholders in order to solve the problems listed above.

You will be able to identify the groups of people that matter to the future of your school; carry out research to find out what they need from you; develop key messages and a clear ‘brand’ for your school; find and tell stories that will influence people; and make use of a wide range of communication tools – including social media and your website.

You will also learn about the range of different ways schools can raise income from the local community and from grants and how to write marketing and content plans that deliver real improvement to your school.

The topics covered are:

• Listening to parents, colleagues and other stakeholders

• Creating a clear vision, branding and messages to support the growth of your school

• Making effective use of the external communication channels available to schools–website, social media, apps and more

• The essentials of income generation–crowdfunding, grants, sponsorship and more

• Assembling a marketing plan and practical implementation steps

• Crisis communication and media management